How Etisalat is revolutionizing its customer experience

In our interview with Dr. Esra Taylor, we learn about Etisalat’s transformation in the SMB space to improve the customer experience. Learn how with the help of machine learning, a 360-degree customer view, and a partnership between business and IT, Etisalat was able to achieve:

• 105%+ increase in incremental value
• 60% increase in revenue
• Increased upselling, averaging 2 sales per call

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