Mastering Modern Marketing: Advanced Strategies for AI-Driven Customer Engagement

This is a comprehensive program covering essential strategies for omni-channel and always-on marketing. Participants will learn about the latest trends and challenges, dynamic customer journeys, AI-driven personalization, and action optionality to improve customer engagement. With hands-on simulations, organizational buy-in strategies, and a 1:1 Customer Engagement Blueprint, this course will guide marketers on enhancing their program as they leverage AI for impactful, personalized customer experiences across all channels.​ Course level: intermediate, advanced