メディア掲載
Pegaについて、メディアでも広く取り上げられています。当社の業界トップのソリューションは、世界有数の企業・組織が将来を見越して設計したアプリケーションの開発に大きく貢献しています。
| IT Social
Pegasystems veut repositionner sa plateforme au cœur de l’entreprise « agentifiée »
Following Pegaworld, article highlightes Pegasystems’ strategic shift to position its platform at the core of the “agentified enterprise,” where AI-powered software agents assist users across business...
| FutureWeek
The AI Fix to Your Disconnected Martech Stack
Interview with Pega Product Marketing Director Tara DeZao, where they discussed how AI can help solve marketing challenges like hyper-personalization. It also highlighted the need for good quality...
| Mi3
AI-augmented compliance: How Rabobank is rewiring financial crime prevention using generative AI
Covers Rabobank’s session at PegaWorld, and how they have been able to transform financial crime prevention using Pega’s GenAI capabilities. With commentary from Rabobank’s Erica Van de Ven.
| Mi3
The politics of personalisation: Customer turf skirmishes, avoiding hyper personalisation chaos, and a big brain – inside NAB’s real-time decisioning engine
Discusses Pega client NAB’s success when using Pega, and how it's been able to build out its customer brain. With quotes from NAB’s Jess Cuthberton and Chris Nelissen.
| Customerland
From Hype to Habit: How Pega Is Using AI to Scale Empathy, Creativity, and Control
Pega's Rebecca Miller and Tara DeZao showcase for Customerland how Pega is moving beyond gen AI hype to practical implementations that scales empathy, creativity, and control rather than replacing...
| Computer Weekly
CIOs baffled by ‘buzzwords, hype and confusion’ around AI
Covers Pega founder and CEO, Alan Trefler‘s insights from PegaWorld, highlighting the need for AI based workflows that are predictable and efficient, as CIOs are overwhelmed by the hype around AI. The...
| Emerce
Pega onderzoek toont aan: technical debt belemmert organisaties bij inzet van AI
Covers the results of Pega's technical debt survey and includes comments from Pega CTO & Head of Marketing, Don Schuerman on how legacy systems are hampering the adoption of new technologies in...
| IT Pro
Enterprises want to tackle technical debt, but they’re caught in a vicious ‘legacy dependency’ cycle – and it’s costing them customers
Covers findings from the technical debt survey that was announced during PegaWorld, highlighting how legacy systems are hampering the adoption of new technologies in companies.
| CustomerFirst
Zonder regie wordt AI een kakofonie
Pega founder and CEO Alan Trefler‘s PegaWorld keynote speech on the future of AI in customer-centric organizations, including the Agentic Process Fabric announcement, Pega Blueprint, and highlighting...
| Techzine
Agentic AI is about much more than “sprinkling LLM fairy dust”
Pega's CTO Don Schuerman in an episode of the Techzine Talks podcast. They discussed various GenAI and agentic components of Pega’s platform, and how they interact to make agentic AI appealing to its...
| Mi3
Pega builds a fabric to keep agentic AI in line
Covers Pega's new Agentic Process Fabric solution, which tames the agentic free-for-all and makes automation safe enough for the C-Suite to scale. The article includes imagery of how this differs from...
| Customerland
Can Pega’s AI Strategy Redefine Enterprise Transformation?
Customerland analyzes Pega's agentic announcements at PegaWorld '25, concluding that it's a "disciplined framework for transformation at scale."
| Insurance Innovation Reporter
Pega CEO Alan Trefler Champions ‘Predictable AI’ at Scale
Insurance Innovation Reporter covers Pega Founder and CEO Alan Trefler's opening keynote, where called for "a more deliberate and structured approach to AI adoption."
| FutureWeek
“Agents Might Look Friendly, but They Could Become a Scary, Disorganised Mess” – Pega CEO on Not Letting AI Agents Run Riot
Covers Alan Trefler‘s PegaWorld keynote speech, including the Agentic Process Fabric announcement and the technical debt survey.
| cmm360
Pega Agentic Process Fabric: Zuverlässige KI-Automatisierung
Covers the launch of Pegasystem's new service Pega Agentic Process Fabric, which orchestrates AI agents and systems in an open network. This enables more reliable automation and collaboration between...
| Le Mag IT
Pega ajuste sa vision de la GenAI à l’IA agentique
Covers Pegasystems’ evolving approach to agentic AI, as presented at its annual PegaWorld conference. The article highlights how Pega embeds AI agents within structured workflows to ensure reliability...
| destinationCRM
Pegasystems Looks to AI to Transform Customer Businesses, Pegaworld Speakers Stress
DestinationCRM examines how Pega's latest AI innovations announced at PegaWorld 25 aim to accelerate digital transformation across the enterprise.
| Techzine
Pegasystems geeft Infinity en Blueprint agentic vleugels
Covers Pega’s product news, focusing on the ability to add agentic capabilities to all stages of application development. This includes modernizing legacy applications via Blueprints, creating new...
| Adrian Swinscoe
Legacy transformation, agentic AI and how to get it right – Interview with Don Schuerman of Pega
Podcast with Pega CTO and Head of Marketing, Don Schuerman on key PegaWorld topics, such as legacy transformation, agentic AI and how to get it right, and what attendees can expect.
| CustomerThink
Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact
Email is arguably more relevant than ever - Pega's Tara DeZao explains how and why marketers should use AI to ensure this important channel continues to deliver relevant customer experiences.
| CMSWire
Not Your Average CX: The Rise of Hyper-Personalized Experiences
Personalization isn't enough. Learn how AI and journey orchestration are taking CX to the next level with hyper-personalization, and how Pega Customer Decision Hub fits into the conversation.
| Computable
T-Mobile: We verloren 2 miljoen klanten per jaar
Showcasing Pega client T-Mobile’s use of Pega GenAI Blueprint to quickly transform complex business processes into an application. The implementation of Pega facilitated the integration of various IT...
| Computer Weekly
Wells Fargo bank turns to AI to help families settle estates after a death
Sangeeta Doss, head of Wells Fargo’s Estate Care Centre, about how the bank is winning customers after using business automation software and artificial intelligence from Pega to help families manage...
| Industrielle Automation
Generative KI ebnet den Weg für analytische KI-Lösungen
Pega’s PegaWorld AI survey looks at how the increased use of gen AI within enterprises is opening the door to the use of other AI tools.
| Technology Evaluation Centers
Understanding Pega GenAI Blueprint and Socrates
How Pega's generative AI applications, Blueprint and Socrates, can support modern enterprises in tailoring key workflows and making corporate learning more efficient and engaging - and how these new...
| Sarah Burnett - industry analyst
A Blueprint for the Future: Automated Workflow Design
Focuses on Pega GenAI Blueprint and includes insights from PegaWorld 2024.
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| IT News
ANZx gets business to create its own next-best actions
Australian bank ANZ on how, through Pega technology, it is optimising the sophistication of its backend engine that oversees customer interactions of ANZ Plus. The story shares how the Pega Customer...
| Mi3
Revealed: The key success factors driving NAB's rapid roll out of real-time decisioning
Pega client NAB on how it was able to accelerate rollout of real-time decisioning by plugging its new Pega Content Decisioning Hub into current ways of working.
| Mi3