Skip to main content

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

Presentation | PDF | 12 Pages

Pega Community Forum - Merkle Keynote: The evolution of NBA Decisioning and Personalization into a Gen-Ai Era (Presentation)

Dive into the evolution of NBA Decisioning and Personalization, tracing the journey from its inception to its current state with all its exciting potential. Discover how Merkle guides organizations on a transformative path, advancing from basic personalization to a multi-level maturity scale encompassing action, omnichannel, NBA, and ultimately Gen-AI Driven personalization. Explore the real-world impact these distinct stages of maturity in personalization maturity our clients experience in their 1-1 customer engagements. Gain insight into Merkle's vision for Gen-AI, poised to revolutionize personalization at the highest echelons of the industry, setting the gold standard for best-in-class personalization.

Pega Community Forum - Merkle Keynote: The evolution of NBA Decisioning and Personalization into a Gen-Ai Era (Presentation)

Related Resource

Product

App design, revolutionized

Optimize workflow design, fast, with the power of Pega GenAI Blueprint™. Set your vision and see your workflow generated on the spot.

Share this page Share via X Share via LinkedIn Copying...