![Customer Engagement Summit Melbourne 2019: Customer Presentation: CBA](https://www.pega.com/sites/default/files/styles/1536/public/resources/2019-10/pega-ces-melbourne-commonwealth-bank-matthew-malady.png?itok=Y9_Ljimo)
Presentation
Customer Engagement Summit Melbourne 2019: Customer Presentation: CBA
CBA embarked on their “Customer Relationship Banking” revolution which emphasises long-term customer satisfaction – working to identify, develop and nurture high-value relationships while avoiding pressuring customers with any type of “hard-sell”.
They implemented their initial pilot program in less than 90 days and have since gone live with connected Next Best Conversations across twenty channels including: call centre, branch, online banking, mobile, email, SMS, chat, ATM, and direct mail.
Download the full presentation deck to learn more.
Tags
Related Resources
![AI in Innovation](https://www.pega.com/sites/default/files/styles/1024/public/media/images/2023-11/ai-innovation-prev-card.png?itok=I5cCWnoL)
Unleash the power of AI innovation
Learn about enterprise AI and how it'll drive the future of business outcomes.
![Why Pega](https://www.pega.com/sites/default/files/styles/1024/public/media/images/2021-07/why-pega-preview-card.jpg?itok=ovPGRTVn)
Why Pega?
Uniquely powerful software isn’t the only thing that sets us apart.