Customer First Digital Transformation – From the Center Out

What does it take to become a true digital company? You have to think like a digital company. It’s a mindset, culture, and operating model shift. Watch this presentation by Dan Mohnke, Vice President, Customer Journey & Data Innovation, at Nissan North America, to learn how the automaker is approaching this transformation through the lens of the customer and their underlying needs. Nissan’s transformation is rooted in orienting around and mastering a set of distinct customer journeys, a customer ecosystem, digital products with digital owners, innovation to solve the right customer problem, and data as a strategic asset. Success requires approaching the business in a new manner – from the center out.