Deliver the right experience in the moment
Create highly relevant customer interactions in real time – to improve customer experiences and drive long-term relationships, powered by artificial intelligence.Building customer loyalty autonomously:
Personalized customer engagement
Personalized customer engagement
Customer needs shift rapidly. AI helps marketers engage customers autonomously to maximize sales and revenue, while balancing the critical relationships that keep brands top of mind – so they can grow at the rate that stakeholders require.
Creating better customer experiences with AI
Orchestrate interactions across channels – mobile, email, web, direct mail, chat, IVR, retail or branch, paid media, search, SMS, and beyond
Use cross-channel engagement results to improve relevance and personalize as customer context changes
Automatically learn and generate messages that are the right fit for each customer
Get instant insight into your customers
Respond in real time
with artificial intelligence
Discover customer needs and preferences with unified data so you can make decisions in real time.
- Increase response rates, conversion rates, and customer lifetime value
- Reduce customer churn
- Improve retention rates and Net Promoter Scores
Make accurate decisions quickly
with next best action
Calculate next best actions with real-time decisioning embedded into Pega Customer Decision Hub™.
- Help executives better understand their customers
- Gain insights into what to sell and to whom
- Learn how to retain a customer and when to intervene to solve a problem
Create vibrant messaging
with generative AI
Maximize the impact of your content and analyze the results in real-time.
- Refresh tone and copy instantly according to performance
- Get actionable insights on high-value content enhancements
- Validate personas to uncover the most responsive audiences
