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PegaWorld iNspire 2024: NatWest Makes the Leap to Next Best Experiences
With 19 million customers and a diverse portfolio, NatWest has long used Pega Customer Decision Hub™ to analyze billions of data points to determine the right action – creating timely, relevant conversations with customers.
Learn how NatWest has turned real-time decisioning from a bespoke deployment to a mature program that unifies franchises, 30+ touchpoints, and 3,500+ next best actions.
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