Media Coverage
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| My Customer
How to become a customer journey pinball wizard
If you were to draw a customer engagement journey on a piece of paper, what would it look like? Would it be a straight line, with pre-determined touchpoints and regular intervals?
| Customer Talk
British Gas zet volgende stap in next generation decisioning
British Gas is using a central decisioning hub to improve customer experiences.
| Contact Centre News
British Gas invests in Pega Marketing for Next Generation Decisioning
British Gas is working with Pega to implement a centralized decision hub.
| iStart
Pegasystems CEO warns enterprise of cloud risk
Pega CEO Alan Trefler discusses pitfalls of inadequate cloud-based solutions.
| Diginomica
Buying into the buzz – Pega CEO says companies repeating past mistakes in the cloud
Pega CEO Alan Trefler explains how the cloud can be used effectively.
| Which-50
Cloud exposed “extreme customer dissatisfaction” with IT, says Pegasystems CEO
Pega CEO Alan Trefler discusses the consequences of poor cloud strategies.
| FSTech
FS legacy systems ‘hampering personalisation’
New study finds that legacy systems are getting in the way of progress.
| IOT Global Network
Work Automation – the impact of IoT and Robotics
Setrag Khoshafian explains the true impact of digitisation.
| Metro India