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| MarketingTech
MarketingTech's 12 top 2017 predictions from martech experts
"Increasingly, automated CRM tools will take service to the next level," says Robin Collyer
| RCR Wireless
Customer Experience and profitability are no longer a zero-sum game
Pega's Steve Rudolph explains how telcom operators need to evolve their customer experience.
| IDG Connect
The clutch of new job titles due to storm your workplace in 2017
"2017 will see the emergence of the CInO (Chief Insight Officer)," says Robin Collyer, Pegasystems
| My Customer
Simplifying your Customer Service: The questions you must answer
"There's no time like the present to take CX to the next level," says Robin Collyer
| My Customer
How to become a customer journey pinball wizard
If you were to draw a customer engagement journey on a piece of paper, what would it look like? Would it be a straight line, with pre-determined touchpoints and regular intervals?
| Australian Marketer
Three examples from the way forward for automated predictive decisioning
How Merkle, Philips, and Allianz are using Pega for automatic real-time decisioning.
| 1to1 Media
Next Best Action: It's not always about making the next sale
British Gas is using Pega for a more personalized approach to connect with customers.
| Customer Talk
British Gas zet volgende stap in next generation decisioning
British Gas is using a central decisioning hub to improve customer experiences.
| Document Wereld
Partnership Merkle en Pegasystems koppelt realtime personalisatie aan marketingkanalen
Merkle and Pegasystems work together to streamline operations across different channels.
| Ad Tech Daily
Merkle and Pegasystems Partner to orchestrate real-time personalization between digital advertising, customer service, and marketing channels
Pega and Merkle join forces to enable businesses to connect marketing, advertising, and service.
| Customer Talk
Real time personalization coupled with advertising, marketing and service
Pega partners with Merkle to combine marketing, advertising, and customer service to enhance operations.
| Contact Centre News
British Gas invests in Pega Marketing for Next Generation Decisioning
British Gas is working with Pega to implement a centralized decision hub.
| Which-50
Pegasystems extends Marketing engagement with Merkle deal
Pega’s partnership with Merkle will connect advertising, marketing, and customer service.
| MarTech Advisor
Merkle and Pegasystems partner to orchestrate real-time personalization between Digital Advertising, Customer Service and Marketing channels
Find out how Pega and Merkle are partnering to create more personalized customer experiences
| Emerce
Partnership Merkle and Pegasystems combines real-time personalization of Digital Advertising, Customer Service and Marketing channels
Merkle and Pega team up to streamline operations across marketing and service.
| Media Post
Value exchange changing, execs say they don't know what the new 'exchange rate' is
Pega's Robert Tas discusses consumer/vendor value exchange at OMMA Boston event.
| DesinationCRM
Pegasystems continues to enrich its CRM Platform with Mobility and Analytics [Video Interview]
Pega's Robert Tas explains the growing need for more authentic customer engagements.
| Loyalty360
Why data Is key In the age of customer obsession
How to offer customers what they don't yet know they want.
| Martech Advisor
Marketing in the age of personalization: How to deliver compelling customer experiences
Why marketers need a full view of the customer journey to create personalized engagement.
| FSTech
FS legacy systems ‘hampering personalisation’
New study finds that legacy systems are getting in the way of progress.
| IOT Global Network
Work Automation – the impact of IoT and Robotics
Setrag Khoshafian explains the true impact of digitisation.
| 1to1 Media
Filling the missing pieces in the personalization puzzle
Why marketers should use real-time data to uncover customer behavior insights.
| CMO
CMO council: Marketers are struggling to personalise
A Pega-sponsored study shows the benefit that omni channel communication can have on marketing.
| CMO
Marketing to millennials can't be 'phony'
Marketing to millennials needs to be authentic, otherwise they won't respond
| CMS Wire
Mobile and social are overrated, marketers say
Survey results reveal mobile and social are not critical to a marketing department's ROI
| 1to1 Media
Personalization progress stalled by lack of insights
New survey data explans why marketers aren't reaching customers' full revenue potential
| GeoMarketing
Marketers feel overwhelmed by predictive data amid struggle over ‘Customer Experience’
A new survey reveals marketers' current challenges, and how to overcome them
| VentureBeat
Most marketers can’t predict the customer journey and admit they aren’t maximizing revenue
A new survey by the CMO Council and Pega shows where marketers should refocus their efforts
| Drew's marketing minute
The future of personalization
Why marketers need to be thinking about personalization in their efforts
| Direct Marketing News