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| Martech
Why empathy is the key to successful customer engagement
Pega's Tara DeZao discusses why empathy is key to successful customer engagement.| Customer Think
Pega Introduces New AI-Powered Capability to Usher in the Next Generation of Omnichannel Marketing
New Pega Customer Decision Hub feature transforms customer journeys to deliver the most relevant experiences possible.
| THCB
How Unhappy are Patients with Info Coming from Providers, Payers? Pega’s Survey Shows It’s Not Good
Pega’s Kelli Bravo shares insights from our annual Patient Engagement Survey with WTF Health.
| Place de l’IT
Karim Zein, Pega: 'Les entreprises souhaitent réenchanter leurs clients grâce à une expérience personnalisée.'
Kerim Kein, the newly appointed Managing Director for Southwest EMEA at Pega explains why he joined Pega, and how he analyzes his situation and outlook.
| CUSTOMERFIRST!
Pega Optimaliseert Klantenreis Voor Bol.com
Bol.com has selected software supplier Pega to take a closer look at the company's customer journey and improve it where necessary.
| Klant Contact
Bol.com kiest Pega AI-software voor optimaliseren customer journey
Bol.com chooses Pega AI software for optimizing customer journey.
| The Banking and Finance Post
Stimulating Empathy through Technology in Banking
Pega's Suman Reddy examines the post-pandemic effects on banks credit management and the importance of empathy for all organizations, including the banking industry.
| Economie Matin
COMMENT SAVOIR SI « LE CLIENT A TOUJOURS RAISON », QUAND VOUS NE LE CONNAISSEZ PAS PARFAITEMENT ?
Pega's Rob Walker explains how businesses must adapt to changing customer expectations in a post-pandemic world.
| IT-Daily
Experience Centricity wird zum Erfolgsfaktor
Pega's Tom Pauly explains the importance of "experience centricity" for business success.
| Daily Express
Warm Home Discount Scheme rules explained as Ofgem changes places support in doubt
Pega's Jo Allen warned an increase in the energy price cap may mean poorer, vulnerable customers will suffer and slip into fuel poverty.
| Australian Banker
How AI can provide a vital solution to turnaround time problems
Pega's Jonathan Tanner discusses how AI solutions such as those implemented in Pega’s Credit Decision Hub can improve turnaround time issues in banking and financial institutions, improving...
| Solutions Review
What’s Changed: 2021 Gartner Magic Quadrant for the CRM Customer Engagement Center
Pega is named as a 'Leader' in the 2021 Gartner Magic Quadrant for the CRM Customer Engagement Center.
| EMERCE
De toekomst van Journey Orchestration
Nicole Verburg from Vodafone/Ziggo explains how they used Pega Customer Decision Hub for their successful always-on marketing project.
| Voice & Data
Suman Reddy, MD, Pegasystems India: “AI-Powered Bots Can Improve Customer Experiences
Pega's Suman Reddy, t alks about the impact of COVID-19 on the telecom sector, the use of AI by telcos, and how technology can help meet the changing customer needs.
| CMS Wire
Why Context Is Key to Giving Customers the Experiences They Deserve
Pega’s Matt Nolan stresses the importance of incorporating real-time decisioning into customer experience strategy.
| Finextra
Personalisation – what banks can learn from the telecoms industry
Pega's Steve Morgan explains how banks' should approach personalisation.
| Express Computer
Real-Time Decisioning Tools Critical to Meeting Increased Customer Expectations, Research Finds
Pega research identifies how the market defines real-time decisioning, as well as how organisations are addressing customer experience challenges in this new era.
| Relation Client
Anticiper les attentes clients
Relation Client published an interview with Pega’s Sylvain Harault on how brands take care of the driving forces behind their cross-channel customer experiences.| Customer Think
Pay-for-Use: The Value of Modernizing CRM Pricing
Pega’s Vince Jeffs says CRM pricing needs modernizing and highlights the value of doing so in this article.
| Finextra
Is banks’ focus on mobile to the detriment of omnichannel customer service?
Pega's Steve Morgan asks whether banks have taken their eye off the omnichannel ball by focusing their efforts on mobile.
| MyCustomer
Does real-time data-sharing nurture brand trust?
Pega's Lee Whittington asks if sharing real-time data can come at the expense of brand trust.
| MyCustomer
How to maximise customer lifetime value
Pega's Lee Whittington explores how sales, marketing and customer service can collaborate to maximise customer lifetime value.
| ZDNet
Welcome to 2021: A new normal? Or new era for CRM/CX/CE?
Pega Platform recognized as being prepared for 2021 CRM trends
| Customer First
Trends in 2021: meer intelligentie in klantcontact
Pega's Peter Woods looks at what trends in customer engagement will emerge in 2021.
| Technology Magazine
COVID-19 and the future of customer experience
Pega's Lee Whittington comments on customer experience and intelligent automation
| CustomerFirst
De beste klantenservice is geen hogere wiskunde meer
Pega's Peter Woods explains how empathetic AI and next-best-action can improve customer engagement
| Trend Report
Perfektionismus in der Kundenkommunikation ist kontraproduktiv
Pega's Kay Knoche provides strategies for evaluating customer communications| Informatique News
Pega intègre de l’IA pour communiquer auprès des clients peu engagés
Rob Walker explains how Pega Value Finder can improve organizations’ customer engagement
| Marconomy
Emphatische Kommunikation mit Kunden
Pega’s Kay Knoche discusses the importance of empathetic customer communication
| CustomerFirst