Media Coverage
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| Dynamic Business
Let’s Talk: Personalization techniques to enhance customer experience
Pega's Wilson Ta shares insight into how AI can automate tasks to free up time for human agents, as well as automatically fill out forms and analyze sentiment in this thought leadership round-up from...
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| Diginomica
National Australia Bank builds ‘customer brain’ using Pega to make digital banking more human
Using Pega’s Customer Decision Hub, National Australia Bank is analyzing all customer data to push personalized services through all channels.
| Punk CX
The Generative AI landscape: The good, the bad and the boring
Pega's Don Schuerman joins the Punk CX podcast to discuss PegaWorld 2024 and the current generative AI landscape. Don discusses GenAI Blueprint, highlighting how it can help users think differently...
| MarTech Today
How real is your real-time marketing?
Pega’s Andrew LeClair breaks down one to one marketing, including the challenges to achieving it, and the four things needed to make real-time marketing a reality
| Forbes
Customer Experience Mindset In A Post COVID-19 World: An Infograph
Pega customer experience survey provides insights for a post-COVID-19 world
| Customer Talk
Klantgerichter worden is op dit moment belangrijker dan ooit
Pega’s Don Schuerman duscusses the impact and challenges of becoming truly customer-centric and why it is essential for survival
| ClickZ
Q&A with Tom Libretto, CMO of Pegasystems
Pega’s Tom Libretto discusses the changing role of the CMO, rebuilding customer trust, and why empathy is key moving forward
| CMSWiRE
14 Must-Have User Experience (UX) Design Skills
Pega’s Baruch Sachs explains the need to tie user design to business outcomes
| Digital Fastforward
FASTFORWARD RADIO – NAVIGATE THE INTERSECTION BETWEEN USER EXPERIENCE AND CUSTOMER EXPERIENCE
Pega’s Baruch Sachs explains the intersection between user experience and customer experience
| Funkschau
Revolution im Kundendialog?
Pega’s Kay Knoche explains the three key areas organizations should focus on when implementing AI-based marketing
| Manage It
Die drei Kernelemente der KI-Revolution im Kundendialog
Pega's Kay Knoche comments on how AI has changed customer interactions
| BI-Platform
Pega: scheiding IT en Business kan negatieve impact hebben op klantervaring
Pega's Derk-Jan Brand explains the need for a more strategic and holistic approach to customer experience
| Forbes
Entreprises : Adoptez Le Concept « As-A-Service »
Alan Trefler explains the importance of a holistic as-a-Service approach to successfully shift to a customer-centric business model
| Marconomy
4 Gründe, warum eine Customer Experience scheitert
Pega research finds four reasons customer experiences fail in Germany
| Forbes
Pega Is Showing Companies How To Put Empathy Into Their Workflows
Pega’s Vince Jeffs explains the importance of empathy in the CRM workflow and provides advice to business leaders looking to implement more customer-centric workflows into their own organization
| Funkschau
Deutsche Unternehmen brauchen einen neuen Ansatz
Pega research reveals the need for a new approach to customer experience
| CMSWiRE
Are Brands Delivering What Customers Really Want?
Pega’s Tom Libretto comments on the need for organizations to invest in relevant channels after Pega research finds many aren’t using the right channels for their customers
| IT Daily
Aus diesen Gründen scheitert eine bessere Customer Experience
Pega research finds customer service digital transformation will only be successful if IT and business work together
| Which-50
Divisions Between IT And Business Could Impact Customer Experience: Pegasystems
Pega research discovers four key pain points that businesses need to address to provide better customer service experiences
| iBusiness
Vier Gründe, warum eine gute Customer Experience scheitert
Pega research in Germany finds a lack of top-level sponsorship leads to failed customer service experiences
| ITBrief
Organisations must tear down the walls between IT and CX
Organizations must break down barriers between IT and business if they want to improve customer experiences, says Pega research
| MarTechSeries
Divisions Between IT and Business Could Impact Customer Experience, Says Pega Research
Pega survey finds organizations have four areas of improvement when it comes to customer experience
| Enterprise Times
Pega says IT vs Business is hurting the customer experience
Pega’s Tom Libretto comments on a new Pega study and notes that successful customer experiences require constant investment and change
| IT Executive
UX verbetert door opheffing strikte scheiding business en IT
Pega’s Derk-Jan Brand explains that implementing new technology isn’t enough to solve all customer experience problems after new Pega research findings
| IT Finanzmagazin
Studie: Aus diesen vier Gründen scheitert die Customer Experience bei Banken und Versicherern
Pega’s Harald Esch explains how companies have to look at their customers in a completely new way and understand their needs in real time
| Information Age
Disconnect between IT and business is bad news for customer experience
A complete digital transformation requires a C-level sponsor, according to new Pega study
| IT Social
Amélioration de la satisfaction client : la priorité n°1 des entreprises
Pega research finds that French companies aren’t using customer experiences as a competitive advantage
| MarTechSeries
Pega Survey Reveals Aftermarket Service Costs And Brand Loyalty Take A Backseat To Convenience For Vehicle Owners
Pega automotive aftermarket survey finds that the status quo is no longer enough to retain customers
| Auto Connected News