Media Coverage
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| CX Today
Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) 2024: The Rundown
Pega is ahead of the curve when it comes to office-flow automation, using Pega GenAI Coach as an example of its capabilities.
| Customerland
Reimagining Marketing with Empathy and AI
In this podcast episode, Pega's Tara DeZao explains how brands are innovating with new technologies like AI to enhance customer experiences, and emphasizes the importance of ethical AI governance.
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| AIThority
Exploring the Evolution of AI-Powered Decisioning Platforms
Looks at how AGL Energy used Pega CDH to improve its customer engagement, as an example of how Pega helps its clients cut through complexity and deliver results.
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| MarTech
How Verizon puts its business customers at the center
Verizon's Tommi Marsans explains to Martech how it uses Pega Customer Decision Hub to "be best-in-class at interacting with our customers."
| The Australian
NAB says customer engagement rose with AI as BUPA joins tests
The Australian describes how NAB utilizes Pega's AI tools to increase customer engagement by 40 percent.
| Customer First
VIER TRENDVOORSPELLINGEN VOOR 1-OP-1 KLANTINTERACTIES
Pega’s 1-1 CE predictions explain how AI will help advance CX in 2024, and growth to trust AI will help to unlock more efficient processes and personalized interactions.
| Techzine
https://www.techzine.eu/blogs/analytics/115011/pega-details-model-mechanics-for-real-world-ai/
Pega's Matt Nolan and Tara DeZao explain what they mean by ‘model mechanics’ for real world AI implementations .
| CustomerFirst
De beste klantenservice is geen hogere wiskunde meer
Pega's Peter Woods explains how empathetic AI and next-best-action can improve customer engagement
| Trend Report
Perfektionismus in der Kundenkommunikation ist kontraproduktiv
Pega's Kay Knoche provides strategies for evaluating customer communications
| Informatique News
Pega intègre de l’IA pour communiquer auprès des clients peu engagés
Rob Walker explains how Pega Value Finder can improve organizations’ customer engagement
| Marconomy
Emphatische Kommunikation mit Kunden
Pega’s Kay Knoche discusses the importance of empathetic customer communication
| CustomerFirst
Een stap dichter bij échte 1-op-1 klantinteractie
Pega Value Finder detects gaps in engagement, reviews customer strategies, and provides feedback to ensure all customers get personalized, high-empathy treatment
| Funkschau
Pegasystems launcht "Value Finder"
Pega's Value Finder will close customer engagement gaps in four steps
| Cliente Sa
Pegasystems aposta no conceito ´center-out´
Pega's Rob Walker discusses Value Finder and 1:1 customer engagement
| AG Connect
‘Puur theorie, dat heb ik altijd zonde gevonden’
Pega's Rob Walker explains how AI can be used for real 1:1 customer engagement
| Instituto Information Management
O omnichannel é o caminho para a excelência no atendimento?
Pega’s Mauricio Prado explains what is needed on the path to successful customer interactions
| CustomerThink
Revamping Your CX in the Pandemic: 4 Key Service Strategies
Pega’s Jeff Nicholson defines the four keys to customer success during the pandemic
| Dev Insider
4 Tipps für bessere Kundenkommunikation
Pega shares insights into how to improve customer communication during the pandemic
| Financial Review
CommBank using AI to help triage loan deferral customers
Commonwealth Bank of Australia explains how Pega technology enabled better communication during the pandemic and helped them weather the crisis.
| Computable
Onderzoek Pega: Coronacrisis vergroot urgentie voor digitale transformatie
Pega’s Don Schuerman explains that the question for business leaders has evolved from ‘should we invest in digital transformation?,’ to ‘where and how fast do we start?'
| Information Age
Poor tech blamed for businesses losing customers
Pega research reveals many organizations lost customers during the pandemic due to a lack of communication
| Technology Decisions
Half of firms lost customers during COVID-19, study finds
Australian companies struggled with customer communication due to the pandemic, according to Pega research
| Solutions Numeriques
Pandémie : les entreprises françaises auraient-elles surestimé leur capacité à opérer une transformation digitale ?
Pega global survey finds many companies overestimated their digital transformation progress, slowing their pandemic response
| Dutch IT-Channel
Leaders of Innovation video update met Derk-Jan Brand van Pegasystems
Pega’s Derk-Jan Brand spoke about the impact the pandemic has had on customer engagement
| TechCircle
The case for empathy in artificial intelligence
Pega’s Suman Reddy discusses the integration of empathy into AI and how businesses can use it to create more seamless and effective customer experiences
| IT Brief AU
What’s new in the CRM CEC Magic Quadrant
Pega named a Leader in the Gartner Magic Quadrant for CRM Customer Engagement Center for 11 th consecutive year
| Diginomica