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Media Coverage

Newsworthy is an understatement. Our industry-leading solutions help the world's largest companies build applications engineered for the future.

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Alan Trefler appears on CNBC for an interview.

| CNBC

Why Pega is regarded as an "underappreciated" name in AI

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Wide shot of PegaWorld 2024 at the MGM Grand Arena

| destinationCRM

Pega Is iNspired by Generative AI

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Alan Trefler speaking at PegaWorld 2024

| Diginomica

Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”

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| MarTech Today

Pega’s Andrew LeClair breaks down one to one marketing, including the challenges to achieving it, and the four things needed to make real-time marketing a reality

| Forbes

Pega customer experience survey provides insights for a post-COVID-19 world

| Small Business Trends

Pega’s Marc Andrews discussed Pega’s Small Business Lending Reference application and how Pega is helping banks

| Human Resources Director

Pega releases COVID-19 tracking app for clients to support employee health and business continuity

| Customer Talk

Pega’s Don Schuerman duscusses the impact and challenges of becoming truly customer-centric and why it is essential for survival

| ClickZ

Pega’s Tom Libretto discusses the changing role of the CMO, rebuilding customer trust, and why empathy is key moving forward

| CMSWiRE

Pega Kickstart Services launch to help businesses deploy microjourneys, email bots, or workforce intelligence rapidly

| CMSWiRE

Pega’s Baruch Sachs explains the need to tie user design to business outcomes

| Digital Fastforward

Pega’s Baruch Sachs explains the intersection between user experience and customer experience

| Which-50

Pega client CBA improves agility with Pega technology to deliver more personalized customer experiences

| Dutch IT-Channel

Pega announces new Pega Express methodology with design thinking

| Funkschau

Pega’s Kay Knoche explains the three key areas organizations should focus on when implementing AI-based marketing

| Manage It

Pega's Kay Knoche comments on how AI has changed customer interactions

| BI-Platform

Pega's Derk-Jan Brand explains the need for a more strategic and holistic approach to customer experience

| Forbes

Alan Trefler explains the importance of a holistic as-a-Service approach to successfully shift to a customer-centric business model

| Marconomy

Pega research finds four reasons customer experiences fail in Germany

| Forbes

Pega’s Vince Jeffs explains the importance of empathy in the CRM workflow and provides advice to business leaders looking to implement more customer-centric workflows into their own organization

| Funkschau

Pega research reveals the need for a new approach to customer experience

| CMSWiRE

Pega’s Tom Libretto comments on the need for organizations to invest in relevant channels after Pega research finds many aren’t using the right channels for their customers

| IT Daily

Pega research finds customer service digital transformation will only be successful if IT and business work together

| Which-50

Pega research discovers four key pain points that businesses need to address to provide better customer service experiences

| iBusiness

Pega research in Germany finds a lack of top-level sponsorship leads to failed customer service experiences

| ITBrief

Organizations must break down barriers between IT and business if they want to improve customer experiences, says Pega research

| infoDSI

Pega announces Pega Express methodology, built to guide developers through three key stages of creating an application

| MarTechSeries

Pega survey finds organizations have four areas of improvement when it comes to customer experience

| Enterprise Times

Pega’s Tom Libretto comments on a new Pega study and notes that successful customer experiences require constant investment and change

| IT Executive

Pega’s Derk-Jan Brand explains that implementing new technology isn’t enough to solve all customer experience problems after new Pega research findings

| IT Finanzmagazin

Pega’s Harald Esch explains how companies have to look at their customers in a completely new way and understand their needs in real time

| Information Age

A complete digital transformation requires a C-level sponsor, according to new Pega study

| Journal du Net

Alan Trefler discusses why it is time to ditch traditional software requirements
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