Media Coverage
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| CX Today
Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) 2024: The Rundown
Pega is ahead of the curve when it comes to office-flow automation, using Pega GenAI Coach as an example of its capabilities.
| Customerland
Reimagining Marketing with Empathy and AI
In this podcast episode, Pega's Tara DeZao explains how brands are innovating with new technologies like AI to enhance customer experiences, and emphasizes the importance of ethical AI governance.
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| AIThority
Exploring the Evolution of AI-Powered Decisioning Platforms
Looks at how AGL Energy used Pega CDH to improve its customer engagement, as an example of how Pega helps its clients cut through complexity and deliver results.
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| MarTech
How Verizon puts its business customers at the center
Verizon's Tommi Marsans explains to Martech how it uses Pega Customer Decision Hub to "be best-in-class at interacting with our customers."
| The Australian
NAB says customer engagement rose with AI as BUPA joins tests
The Australian describes how NAB utilizes Pega's AI tools to increase customer engagement by 40 percent.
| Customer First
VIER TRENDVOORSPELLINGEN VOOR 1-OP-1 KLANTINTERACTIES
Pega’s 1-1 CE predictions explain how AI will help advance CX in 2024, and growth to trust AI will help to unlock more efficient processes and personalized interactions.
| Techzine
https://www.techzine.eu/blogs/analytics/115011/pega-details-model-mechanics-for-real-world-ai/
Pega's Matt Nolan and Tara DeZao explain what they mean by ‘model mechanics’ for real world AI implementations .
| Martech
Why empathy is the key to successful customer engagement
Pega's Tara DeZao discusses why empathy is key to successful customer engagement.
| Customer Think
Pega Introduces New AI-Powered Capability to Usher in the Next Generation of Omnichannel Marketing
New Pega Customer Decision Hub feature transforms customer journeys to deliver the most relevant experiences possible.
| THCB
How Unhappy are Patients with Info Coming from Providers, Payers? Pega’s Survey Shows It’s Not Good
Pega’s Kelli Bravo shares insights from our annual Patient Engagement Survey with WTF Health.
| Place de l’IT
Karim Zein, Pega: 'Les entreprises souhaitent réenchanter leurs clients grâce à une expérience personnalisée.'
Kerim Kein, the newly appointed Managing Director for Southwest EMEA at Pega explains why he joined Pega, and how he analyzes his situation and outlook.
| CUSTOMERFIRST!
Pega Optimaliseert Klantenreis Voor Bol.com
Bol.com has selected software supplier Pega to take a closer look at the company's customer journey and improve it where necessary.
| Klant Contact
Bol.com kiest Pega AI-software voor optimaliseren customer journey
Bol.com chooses Pega AI software for optimizing customer journey.
| The Banking and Finance Post
Stimulating Empathy through Technology in Banking
Pega's Suman Reddy examines the post-pandemic effects on banks credit management and the importance of empathy for all organizations, including the banking industry.
| Economie Matin
COMMENT SAVOIR SI « LE CLIENT A TOUJOURS RAISON », QUAND VOUS NE LE CONNAISSEZ PAS PARFAITEMENT ?
Pega's Rob Walker explains how businesses must adapt to changing customer expectations in a post-pandemic world.
| IT-Daily
Experience Centricity wird zum Erfolgsfaktor
Pega's Tom Pauly explains the importance of "experience centricity" for business success.
| Daily Express
Warm Home Discount Scheme rules explained as Ofgem changes places support in doubt
Pega's Jo Allen warned an increase in the energy price cap may mean poorer, vulnerable customers will suffer and slip into fuel poverty.
| Australian Banker
How AI can provide a vital solution to turnaround time problems
Pega's Jonathan Tanner discusses how AI solutions such as those implemented in Pega’s Credit Decision Hub can improve turnaround time issues in banking and financial institutions, improving...
| Solutions Review
What’s Changed: 2021 Gartner Magic Quadrant for the CRM Customer Engagement Center
Pega is named as a 'Leader' in the 2021 Gartner Magic Quadrant for the CRM Customer Engagement Center.
| EMERCE
De toekomst van Journey Orchestration
Nicole Verburg from Vodafone/Ziggo explains how they used Pega Customer Decision Hub for their successful always-on marketing project.
| Voice & Data
Suman Reddy, MD, Pegasystems India: “AI-Powered Bots Can Improve Customer Experiences
Pega's Suman Reddy, t alks about the impact of COVID-19 on the telecom sector, the use of AI by telcos, and how technology can help meet the changing customer needs.
| CMS Wire
Why Context Is Key to Giving Customers the Experiences They Deserve
Pega’s Matt Nolan stresses the importance of incorporating real-time decisioning into customer experience strategy.
| Finextra
Personalisation – what banks can learn from the telecoms industry
Pega's Steve Morgan explains how banks' should approach personalisation.
| Express Computer
Real-Time Decisioning Tools Critical to Meeting Increased Customer Expectations, Research Finds
Pega research identifies how the market defines real-time decisioning, as well as how organisations are addressing customer experience challenges in this new era.
| Relation Client
Anticiper les attentes clients
Relation Client published an interview with Pega’s Sylvain Harault on how brands take care of the driving forces behind their cross-channel customer experiences.
| Customer Think
Pay-for-Use: The Value of Modernizing CRM Pricing
Pega’s Vince Jeffs says CRM pricing needs modernizing and highlights the value of doing so in this article.
| Finextra
Is banks’ focus on mobile to the detriment of omnichannel customer service?
Pega's Steve Morgan asks whether banks have taken their eye off the omnichannel ball by focusing their efforts on mobile.
| MyCustomer