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| Martech
Why empathy is the key to successful customer engagement
Pega's Tara DeZao discusses why empathy is key to successful customer engagement.| Customer Think
Pega Introduces New AI-Powered Capability to Usher in the Next Generation of Omnichannel Marketing
New Pega Customer Decision Hub feature transforms customer journeys to deliver the most relevant experiences possible.
| Place de l’IT
Karim Zein, Pega: 'Les entreprises souhaitent réenchanter leurs clients grâce à une expérience personnalisée.'
Kerim Kein, the newly appointed Managing Director for Southwest EMEA at Pega explains why he joined Pega, and how he analyzes his situation and outlook.
| Economie Matin
COMMENT SAVOIR SI « LE CLIENT A TOUJOURS RAISON », QUAND VOUS NE LE CONNAISSEZ PAS PARFAITEMENT ?
Pega's Rob Walker explains how businesses must adapt to changing customer expectations in a post-pandemic world.
| IT-Daily
Experience Centricity wird zum Erfolgsfaktor
Pega's Tom Pauly explains the importance of "experience centricity" for business success.
| Solutions Review
What’s Changed: 2021 Gartner Magic Quadrant for the CRM Customer Engagement Center
Pega is named as a 'Leader' in the 2021 Gartner Magic Quadrant for the CRM Customer Engagement Center.
| CMS Wire
Why Context Is Key to Giving Customers the Experiences They Deserve
Pega’s Matt Nolan stresses the importance of incorporating real-time decisioning into customer experience strategy.
| Express Computer
Real-Time Decisioning Tools Critical to Meeting Increased Customer Expectations, Research Finds
Pega research identifies how the market defines real-time decisioning, as well as how organisations are addressing customer experience challenges in this new era.
| Relation Client
Anticiper les attentes clients
Relation Client published an interview with Pega’s Sylvain Harault on how brands take care of the driving forces behind their cross-channel customer experiences.| Customer Think