Media Coverage
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| CustomerThink
Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact
Email is arguably more relevant than ever - Pega's Tara DeZao explains how and why marketers should use AI to ensure this important channel continues to deliver relevant customer experiences.
| CMSWire
Not Your Average CX: The Rise of Hyper-Personalized Experiences
Personalization isn't enough. Learn how AI and journey orchestration are taking CX to the next level with hyper-personalization, and how Pega Customer Decision Hub fits into the conversation.
| IT Finanzmagazin
Ab Januar 2025 bringt DORA komplexe Aufgaben für fast alle Banken der EU
Pega's Michael Baldauf on the upcoming Digital Operational Resilience Act (DORA) in the EU and how this means financial institutions will be faced with new, complex tasks that cannot be mastered...
| cmm360
Achtung, DORA kommt
Thought leadership piece from Pega's Michael Baldauf on the upcoming Digital Operational Resilience Act - DORA - which will apply to almost all banks and financial institutions operating in the EU.
| Techzine
Pega en AWS bieden Europese klanten meer controle over hun data
Pega’s collaboration with AWS and the launch of Pega EU Service Boundary. Explains how, by integrating Pega’s advanced cloud capabilities with the AWS European Sovereign Cloud, customers will gain...
| MarTech
What Pega GenAI tools might mean for marketers
Pega's Don Schuerman talks with MarTech on how its new slate of generative AI tools - including Knowledge Buddy and Blueprint - will help make marketers smarter and more efficient.
| In AI Today