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| CustomerThink
Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact
Email is arguably more relevant than ever - Pega's Tara DeZao explains how and why marketers should use AI to ensure this important channel continues to deliver relevant customer experiences.
| CMSWire
Not Your Average CX: The Rise of Hyper-Personalized Experiences
Personalization isn't enough. Learn how AI and journey orchestration are taking CX to the next level with hyper-personalization, and how Pega Customer Decision Hub fits into the conversation.
| Tech Talks Daily
Lessons in Digital Transformation With Shawbrook Bank
Pega client Russ Thornton, Shawbrook Bank's CTO, is featured in this podcast. Russ is at the forefront of Shawbrook Bank’s ambitious digital transformation journey, leveraging Pega's AI-powered...
| CX Dive
How Pegasystems overhauled customer support using its generative AI tool
CX Dive does an in-depth look at how Pega uses its own Pega GenAI Knowledge Buddy to realize a 65% reduction in support tickets.
| MarTech
What Pega GenAI tools might mean for marketers
Pega's Don Schuerman talks with MarTech on how its new slate of generative AI tools - including Knowledge Buddy and Blueprint - will help make marketers smarter and more efficient.
| destinationCRM
Pega Is iNspired by Generative AI
destinationCRM gives an overview of all the generative AI news and keynotes from PegaWorld iNspire, including new features in Pega GenAI Blueprint and the new Pega GenAI Socrates AI tutor.
| TechTarget
Pegasystems' Blueprint enables automation with no code
TechTarget examines the news coming from PegaWorld iNspire such as Pega GenAI Bluepring, of which analyst Predrag Jakovljevic says, "Blueprint is making actual innovation happen by helping orgs...
| Tech Target