Media Coverage
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| The Agile Brand
B2B Customer Experience at Scale, with Tommi Marsans, Verizon Business Group
The Agile Brand podcast spoke to Tommi Marsans, marketing technology strategist at Verizon Business Group, about their use of Pega decisioning. Tommi talked about some of the benefits, including a...
| Diginomica
Virgin Media Ireland adopts Pega to re-think service experience for both customers and employees
Virgin Media Ireland adopted Pega to re-think service experience for both customers and employees.
| EMERCE
De toekomst van Journey Orchestration
Nicole Verburg from Vodafone/Ziggo explains how they used Pega Customer Decision Hub for their successful always-on marketing project.
| Information Age
AI is saving telcos money but at the expense of customer service
Pega’s Mark Jackson explains that while artificial intelligence may be saving telecommunications providers money, the real cost is to the customer experience
| Funkschau
Letzten Endes zahlt der Kunde für die Investitionen
Pega’s Martin Carney considers the opportunities and impacts of 5G
| SMAC Talk
AI and Analytics Must Kill Prehistoric Marketing with Steve Rudolph
In this podcast, Pega's Steve Rudolph discusses the importance of AI and analytics.
| BusinessWorld
Why AI is the secret force behind real-time customer engagement
Pega's Suman Reddy discusses Telstra's AI deployment and value of AI in customer engagement.
| ITBrief
Marketing campaigns get smart: New solution combines AI & consulting services
Telecommunications solution from Pega and Accenture combines AI and consulting services.
| Outlook
Pegasystems, Accenture team to offer CSPs
Pega and Accenture launch solution to advance marketing strategies for telco providers.
| RCR Wireless