Newsroom Press Releases Media Coverage Media Resources More Media Coverage Newsworthy is an understatement. Our industry-leading solutions help the world's largest companies build applications engineered for the future. Read more Oct 25, 2024 | CNBC Why Pega is regarded as an "underappreciated" name in AI Read more Read more Jun 11, 2024 | destinationCRM Pega Is iNspired by Generative AI Read more Read more Jun 10, 2024 | Diginomica Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage” Read more Share this page Share via Facebook Share via X Share via LinkedIn Share via Email Copy share link Copying... Copied! Utilities Personalized Customer Experiences (Clear filters) Showing 1 result. Search Submit Filters Date 2016 Industry Communications Service Providers Cross-Industry Financial Services Government Healthcare Insurance Manufacturing Transportation, Freight, Logistics Utilities Topic AI and Decisioning Cloud Digital Transformation Low-Code Development PegaWorld Personalized Customer Experiences Cancel Jun 14, 2016 | 1to1 Media Next Best Action: It's not always about making the next sale British Gas is using Pega for a more personalized approach to connect with customers.