Media Coverage
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| Desination CRM
PegaWorld Was Rich with Customer Testimonials
This article features client success stories from PegaWorld 2025, showcasing how Pega’s AI-powered solutions are solving for business challenges like fraud prevention and customer engagement at scale.
| Customerland
Can Pega’s AI Strategy Redefine Enterprise Transformation?
Customerland analyzes Pega's agentic announcements at PegaWorld '25, concluding that it's a "disciplined framework for transformation at scale."
| Insurance Innovation Reporter
Pega CEO Alan Trefler Champions ‘Predictable AI’ at Scale
Insurance Innovation Reporter covers Pega Founder and CEO Alan Trefler's opening keynote, where called for "a more deliberate and structured approach to AI adoption."
| destinationCRM
Pegasystems Looks to AI to Transform Customer Businesses, Pegaworld Speakers Stress
DestinationCRM examines how Pega's latest AI innovations announced at PegaWorld 25 aim to accelerate digital transformation across the enterprise.
| IT-Matchmaker News
Veraltete IT-Systeme behindern den Kundenservice
Covers Pegasystems/YouGov survey on how outdated IT systems can have a negative effect on customer experience.
| CustomerFirst
Consument gefrustreerd door trage en verouderde klantenservice
Based on the results of Pega's omnibus research on technical debt, highlighting that consumers are increasingly frustrated with customer interactions due to slow and outdated systems.
| Emerce
Pega onderzoek toont aan: consumenten verwachten betere klantbeleving – organisaties moeten inzetten op technologische vernieuwing
Covers Pega's technical debt omnibus research and includes comments from Don Schuerman, explaining how tools like Pega GenAI Blueprint™ can help businesses modernize their systems by streamlining...
| Dutch IT Leaders
Pega lanceert Customer Engagement Blueprint generatieve AI-tool
How Pega's Customer Engagement Blueprint is designed to visualize, simulate, and deploy strategies across all channels, enabling organizations to quickly adapt and engage with customers in a targeted...
| ITSocial
Les entreprises doivent surmonter la dette technique et adopter l’IA
Covers Pega's two latest studies on the major obstacles to improving customer experience, and the adoption of new technologies by companies.
| FutureWeek
Week In Review – Five by Five Global Launches AI Sprint, Amazon Unveils Alexa+ and OpenAI Releases Sora for UK Audiences
Hhighlights how Pega's Customer Engagement Blueprint is designed to help businesses create and optimise customer engagement programmes.
| ittbusiness.at
Technische Schulden verschlechtern den Kundenservice – Umfrage belegt Rückschritte trotz technologischer Fortschritte
Covers the Pega/YouGov study, which demonstrates how technical debt is making customer service worse.
| Computer Weekly
Why Keir Starmer’s plan to rewire Whitehall needs an IT-rethink
Pega government industry principal, Alex Case's in-depth feature on how the UK Government’s projects can thrive in the evolving age of AI, and the potential barriers to progress.
| CX Today
Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) 2024: The Rundown
Pega is ahead of the curve when it comes to office-flow automation, using Pega GenAI Coach as an example of its capabilities.
| Insurtech Insights
Leaders Reveal What’s Next for Insurance: 20 Trends Transforming the Industry in 2025
Pega insurance expert Manoj Pant focuses on silo management and internal operations.
| IT Finanzmagazin
Pegasystems beschleunigt Reklamationsbearbeitung und Nachforschungen
Covers the launch of Pega Smart Investigate .
| Customerland
Reimagining Marketing with Empathy and AI
In this podcast episode, Pega's Tara DeZao explains how brands are innovating with new technologies like AI to enhance customer experiences, and emphasizes the importance of ethical AI governance.
| IT-Matchmaker News
Modulare IT-Architektur überwindet die Silo-Falle
Pega's Florian Weber on how companies and public authorities face challenges in digitizing their processes due to media disruptions, siloed thinking, and duplicate efforts.
| Finextra
Open banking: Where next for the UK following the King’s Speech?
Pega's Steve Morgan on the future of open banking stemming from the King’s Speech in July.
| Public Manager
Digitalisierung von Behörden: Auswege aus der Silo-Falle
Pega's Florian Weber on how governments and companies are still struggling with the end-to-end digitalisation of their processes, and how a modular layered architecture can help.
| people matters
Engineer’s Day 2024: Imperative skills for engineers in the age of AI
Celebrating National Engineers Day in India, Pega's Smriti Mathur discusses how engineers need to be lifelong learners in the constantly evolving technological landscape.
| Finextra
The Criticality of Maintaining Data Quality Amid Cloud Migration and Digital Transformation
Pega's Banking Industry Market Lead, Steve Morgan shares his thoughts on the importance of maintaining data quality amid cloud migration and digital transformation.
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| AIThority
Exploring the Evolution of AI-Powered Decisioning Platforms
Looks at how AGL Energy used Pega CDH to improve its customer engagement, as an example of how Pega helps its clients cut through complexity and deliver results.
| Chief Executive
Tech-Savvy CFOs Reveal How To Spend Wisely
Pega's CFO Ken Stillwell responds on how he sees his role as the steward of business application management and spending.
| Tech Talks Daily
Lessons in Digital Transformation With Shawbrook Bank
Pega client Russ Thornton, Shawbrook Bank's CTO, is featured in this podcast. Russ is at the forefront of Shawbrook Bank’s ambitious digital transformation journey, leveraging Pega's AI-powered...
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| MarTech
How Verizon puts its business customers at the center
Verizon's Tommi Marsans explains to Martech how it uses Pega Customer Decision Hub to "be best-in-class at interacting with our customers."
| The Australian
NAB says customer engagement rose with AI as BUPA joins tests
The Australian describes how NAB utilizes Pega's AI tools to increase customer engagement by 40 percent.
| Government News
Managing the policy lifecycle with AI
Pega's Rob Bollard discusses the challenges that policy-making lifecycles face and how generative AI offers a solution to remove ambiguity and improve efficiency. Rob highlights how GenAI’s ability to...
| IT WELT.at