Media Coverage
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| CustomerThink
Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact
Email is arguably more relevant than ever - Pega's Tara DeZao explains how and why marketers should use AI to ensure this important channel continues to deliver relevant customer experiences.
| CMSWire
Not Your Average CX: The Rise of Hyper-Personalized Experiences
Personalization isn't enough. Learn how AI and journey orchestration are taking CX to the next level with hyper-personalization, and how Pega Customer Decision Hub fits into the conversation.
| IT Finanzmagazin
Ab Januar 2025 bringt DORA komplexe Aufgaben für fast alle Banken der EU
Pega's Michael Baldauf on the upcoming Digital Operational Resilience Act (DORA) in the EU and how this means financial institutions will be faced with new, complex tasks that cannot be mastered...
| cmm360
Achtung, DORA kommt
Thought leadership piece from Pega's Michael Baldauf on the upcoming Digital Operational Resilience Act - DORA - which will apply to almost all banks and financial institutions operating in the EU.
| Techzine
Pega en AWS bieden Europese klanten meer controle over hun data
Pega’s collaboration with AWS and the launch of Pega EU Service Boundary. Explains how, by integrating Pega’s advanced cloud capabilities with the AWS European Sovereign Cloud, customers will gain...
| MarTech
What Pega GenAI tools might mean for marketers
Pega's Don Schuerman talks with MarTech on how its new slate of generative AI tools - including Knowledge Buddy and Blueprint - will help make marketers smarter and more efficient.
| In AI Today
Digital detectives: How AI is overcoming financial crime
Pega's Jonathan Tanner discusses the rise of financial crime, the pressure financial institutions are currently under, and the role AI and automation can play in increasing efficiencies, such as...
| IT FinanzMagazin
Smart Dispute soll Streitfälle mit Low-Code, KI und NLP automatisiert abwickeln
Pega's Steve Morgan shares his thoughts on how Pega Smart Dispute can help automate disputes by using low-code, AI and NLP
| CXO Today
Pega Infuses AI into Pega Smart Dispute to Streamline Chargeback Processes
Pega announces enhancements to Pega Smart Dispute , to help banks streamline time-consuming chargeback processes.
| IT Finanz Magazin
KYC ist die Blaupause für das ESG-Datenmanagement
Pega's Michael Baldauf explains how KYC is the blueprint for ESG data management.
| The Agile Brand
B2B Customer Experience at Scale, with Tommi Marsans, Verizon Business Group
The Agile Brand podcast spoke to Tommi Marsans, marketing technology strategist at Verizon Business Group, about their use of Pega decisioning. Tommi talked about some of the benefits, including a...
| Finextra
ISO 20022 is coming – How banks can prepare for the new payments messaging standard
Pega's Steve Morgan explains how banks can prepare for t he new global payments messaging standard ISO 20022.
| Techzine
Pegasystems moves to ISO 20022, the new financial data standard
Pegasystems’ Pega Smart Investigate introduces support for ISO 20022 data, an emerging standard for formulating and exchanging transaction data.
| IT Finanz Magazin
ISO-20022: Pega-Tool mache die Integration einfacher
Pega announced enhancements to Pega Smart Investigate . This will support a new global messaging standard for payment investigations, and help banks transition to ISO 20022 for improved compliance...
| gi Geldinstitute
KYC: mehr als nur das Erfüllen von Compliance-Anforderungen
gi Geldinstitute published an article by Pega’s Michael Baldauf on how KYC is more than meeting compliance requirements.
| CNBC
Jim Cramer chats with Pegasystems CEO Alan Trefler about the company's growth
Learn how Pega has adapted to industry change and why Cramer says the company is "scorching it."
| Destination CRM
Does Your Sales Force Automation Help Your Reps Actually Sell?
Pega's Chris Benedetto explains flaws found in sales software today and a roadmap for better solutions.
| This Week In Machine Learning and AI
TWIML presents PegaWorld 2018
This series of podcast episodes features clients and thought leaders from PegaWorld 2018.
| DMN
Pega Diary: We're selling change
Pega's Jeff Nicholson, Vince Jeffs, and Matt Nolan discuss Pega's model, state of the industry.
| Computable
PegaWorld: Pega Infinity launched!
Alan Trefler presents Pega Infinity at PegaWorld 2018.
| DMN
Pega Diary: Alan Trefler says "Get Real"
Alan Trefler sat down with the editor at PegaWorld to spotlight Pega's strengths and direction.
| SearchCRM/TechTarget
Pega Infinity upgrades include marketing AI tools, blockchain support
Pega Infinity incorporates low-code appdev, blockchain and AI to optimize marketing campaigns.
| DMN
Pega: From CRM to Infinity
Pega's Don Schuerman and Kerim Akgonul highlight PegaWorld news and evolution to Infinity.
| ZDNet
Pegasystems aims to give sales people personalized coaching via AI
Pega Sales Coach uses AI to help managers train salespeople and predict their success.
| TechTarget - SearchCRM
This is the year CRM AI remakes Sales Automation
Pega's Chris Benedetto offers thoughts on the rise of chatbots in the sales cycle.
| ABA Bank Marketing
Customer-centric sales in Banking
Pega's Ron Wellman explains the importance of customer-centric sales in commercial banking.
| RCR Wireless
How to build the next generation of Telco sales leaders
Pega's Ken Benner explains how telcos can incorporate B2C sales practices to boost results.
| The Financial Brand
Banking desperately needs a relationship-based selling strategy
A Pega survey reveals why it's imperative that banks implement relationship-based selling.
| Telangana Today
Pegasystems bringing efficiency through robotic process automation
This story quotes Pega’s Suman Reddy on the impact of AI and robotics on automation.
| ET CIO