Media Coverage
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| IT-Matchmaker News
Veraltete IT-Systeme behindern den Kundenservice
Covers Pegasystems/YouGov survey on how outdated IT systems can have a negative effect on customer experience.
| CustomerFirst
Consument gefrustreerd door trage en verouderde klantenservice
Based on the results of Pega's omnibus research on technical debt, highlighting that consumers are increasingly frustrated with customer interactions due to slow and outdated systems.
| Emerce
Pega onderzoek toont aan: consumenten verwachten betere klantbeleving – organisaties moeten inzetten op technologische vernieuwing
Covers Pega's technical debt omnibus research and includes comments from Don Schuerman, explaining how tools like Pega GenAI Blueprint™ can help businesses modernize their systems by streamlining...
| Dutch IT Leaders
Pega lanceert Customer Engagement Blueprint generatieve AI-tool
How Pega's Customer Engagement Blueprint is designed to visualize, simulate, and deploy strategies across all channels, enabling organizations to quickly adapt and engage with customers in a targeted...
| FutureWeek
Week In Review – Five by Five Global Launches AI Sprint, Amazon Unveils Alexa+ and OpenAI Releases Sora for UK Audiences
Hhighlights how Pega's Customer Engagement Blueprint is designed to help businesses create and optimise customer engagement programmes.
| CX Today
Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) 2024: The Rundown
Pega is ahead of the curve when it comes to office-flow automation, using Pega GenAI Coach as an example of its capabilities.
| Customerland
Reimagining Marketing with Empathy and AI
In this podcast episode, Pega's Tara DeZao explains how brands are innovating with new technologies like AI to enhance customer experiences, and emphasizes the importance of ethical AI governance.
| Computable
T-Mobile: We verloren 2 miljoen klanten per jaar
Showcasing Pega client T-Mobile’s use of Pega GenAI Blueprint to quickly transform complex business processes into an application. The implementation of Pega facilitated the integration of various IT...
| Computer Weekly
Wells Fargo bank turns to AI to help families settle estates after a death
Sangeeta Doss, head of Wells Fargo’s Estate Care Centre, about how the bank is winning customers after using business automation software and artificial intelligence from Pega to help families manage...
| Industrielle Automation
Generative KI ebnet den Weg für analytische KI-Lösungen
Pega’s PegaWorld AI survey looks at how the increased use of gen AI within enterprises is opening the door to the use of other AI tools.
| Technology Evaluation Centers
Understanding Pega GenAI Blueprint and Socrates
How Pega's generative AI applications, Blueprint and Socrates, can support modern enterprises in tailoring key workflows and making corporate learning more efficient and engaging - and how these new...
| Sarah Burnett - industry analyst
A Blueprint for the Future: Automated Workflow Design
Focuses on Pega GenAI Blueprint and includes insights from PegaWorld 2024.
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| AIThority
Exploring the Evolution of AI-Powered Decisioning Platforms
Looks at how AGL Energy used Pega CDH to improve its customer engagement, as an example of how Pega helps its clients cut through complexity and deliver results.
| IT News
ANZx gets business to create its own next-best actions
Australian bank ANZ on how, through Pega technology, it is optimising the sophistication of its backend engine that oversees customer interactions of ANZ Plus. The story shares how the Pega Customer...
| Mi3
Revealed: The key success factors driving NAB's rapid roll out of real-time decisioning
Pega client NAB on how it was able to accelerate rollout of real-time decisioning by plugging its new Pega Content Decisioning Hub into current ways of working.
| Mi3
Who’s scraping your data to train LLMs? Tech vendors rewrite T&Cs, privacy policies to claim new rights over customer data in AI arms race – cue rage
Alan Trefler, Pega's Founder & CEO, said not only does his company not use customer data to train LLMs, it doesn’t train LLMs at all. Pega's recent Socrates and Blueprint initiatives are examples of...
| Forbes
PegaWorld Themes Speak To The Top AI Implementation Challenges
Adrian Swinscoe delves into Pega’s latest thinking and the advancements from PegaWorld 2024, including an overview of the Socrates and Blueprint announcements and summarized key learnings from the...
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| CustomerFirst!
HITTE, INSPIRATIE EN INNOVATIE
At PegaWorld iNspire 2024, Pega announces enhancements to Pega GenAI Blueprint, a tool that helps companies redesign their workflows using generative AI.
| INDUSTR.com
GENERATIVE KI KANN DEN WEG FÜR ANALYTISCHE KI-LÖSUNGEN EBNEN
A recent study from Pegasystems examined the use of artificial intelligence from the perspective of the human brain: Are companies more likely to use rational, analytical AI that mimics the...
| ITPro
Pegasystems moves to harness the power of the autonomous enterprise with its ‘center-out’ approach
At PegaWorld Inspire 2024, Pega seized its chance to champion its unique approach business architecture leaning on its AI for ideation portfolio
| ITPro
Pega GenAI Blueprint: Breaking down the barriers to transformation
Pega Gen AI Blueprint was the star of the show at PegaWorld Inspire 2024, and it’s real value comes in breaking down the communication barriers inhibiting collaboration between business and technical...
| Diginomica
National Australia Bank builds ‘customer brain’ using Pega to make digital banking more human
Using Pega’s Customer Decision Hub, National Australia Bank is analyzing all customer data to push personalized services through all channels.
| ITPro
Pegasystems CEO Alan Trefler wants to help enterprises sift through the AI 'hype'
Alan Trefler, CEO of Pegasystems, believes there is still a lot of bluster around how AI – here’s how he thinks businesses can extract real value from AI
| MarTech
How Verizon puts its business customers at the center
Verizon's Tommi Marsans explains to Martech how it uses Pega Customer Decision Hub to "be best-in-class at interacting with our customers."
| ITPro
C-suites don’t really understand what generative AI is — and CIOs need to step in before they botch adoption projects
Pega research unveiled at PegaWorld, found that business leaders still don’t really understand what generative AI, and likely overestimate their knowledge of the technology.
| IT Brief
Pegasystems launches Pega GenAI Socrates for corporate learning
Pega announces the launch of Pega GenAI Socrates, a generative AI tutor designed to enhance corporate learning by dynamically teaching core Pega skills.
| The Australian
NAB says customer engagement rose with AI as BUPA joins tests
The Australian describes how NAB utilizes Pega's AI tools to increase customer engagement by 40 percent.
| Computer Weekly