Rabobank, Unilever, and Verizon to Keynote at PegaWorld 2025

WALTHAM, Mass. – March 17, 2025 – Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company™, today announced keynote speakers for PegaWorld, Pega’s annual conference to be held at the MGM Grand in Las Vegas, NV, from June 1-3, 2025.

Executives from Verizon, Rabobank, and Unilever will lead client keynote sessions showcasing how they are modernizing their practices with the latest in generative AI and automation technology. Along with Pega founder and CEO Alan Trefler and other Pega executives, PegaWorld keynote speakers include:

• Erica van de Ven, global head of financial economic crime tech, Rabobank
• Francis Castro, head of digital and technology customer operations, Unilever
• Vivek Gurumurthy, senior vice president and chief information officer, Verizon Consumer & Business Group, Verizon

Savvy business leaders understand the transformative power of AI; however, keeping up with rapid technology advancements – particularly the recent explosion of agentic AI – remains a challenge. Legacy systems further complicate digital transformation efforts, creating significant roadblocks for brands. Organizations are being tasked with identifying AI solutions that will not only modernize operations but also boost productivity and enhance employee and customer experiences. This year's PegaWorld will convene industry experts and leaders to guide attendees in refining their AI strategies, transforming legacy systems, and optimizing workflows to ensure success now and in the future.

Attendees can access 80 industry-specific breakout sessions featuring best practices from clients and Pega experts on topics such as exploring the future of agentic AI, optimizing customer engagement, driving service transformation, accelerating project delivery, and much more. The event will also feature hands-on training opportunities with industry-leading Pega products – including Pega GenAI Blueprint™ – to help attendees tackle their most challenging projects and take their organizations to the next level. Additionally, the 100,000 square foot Innovation Hub will offer access to the latest AI technology from Pega and its partners, including hundreds of live and interactive product demos and Q&As.

Pega is so confident in the immersive attendee experience that those who register by June 1, 2025 and are not completely satisfied with their PegaWorld experience can have their costs of registration and travel up to $2,000 reimbursed by Pega.

For more information on PegaWorld 2025, including the most up-to-date agenda and registration, visit pegaworld.com. 

Quotes & Commentary

“Over the past year, brands have learned about the transformative power of AI and are eager to implement tools that optimize their organizations for the benefit of customers and employees,” said Alan Trefler, founder and CEO, Pega. “However, many organizations are still hindered by legacy systems that seem nearly impossible to update. We want every PegaWorld attendee to understand that swift, agile modernization is possible with the right AI approach, and we look forward to having meaningful conversations on the future of this game-changing technology.”

Supporting Resources

• PegaWorld general information and registration
• PegaWorld agenda
• PegaWorld event schedule