How to provide personalized and proactive member service

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As your members' expectations continue to rise, it can be tough to keep up. They demand easy and connected service. Meanwhile, many payers struggle to provide the personalized and proactive service that members expect.

Are you so bogged down in your product- or service-centric mindset that your members become an afterthought? Do agents struggle to make the right decision to resolve a member’s issue? Are front- and back-end processes unable to speak to one another? If your organization struggles with any of these challenges, it’s time to rethink your approach.

Check out this how-to guide to learn what it takes to provide personalized and proactive member service. These eight steps to superior service include:

• What metrics to focus on
• Why you need to react in real time
• How to show you truly care