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Taking a Next Best Action Approach to Strengthening Telecom Customer Relationships

One of the greatest challenges in today’s telecom industry is managing customer churn. Providing superior customer service while improving retention and operational efficiency can be a tricky balance to reach. Here's how a data-driven, next best action approach can help forge better customer relationships and reduce churn.

Taking a Next Best Action Approach to Strengthening Telecom Customer Relationships

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