Cobertura en los Medios
Decir que es de interés es una sutileza. Nuestras soluciones líderes de la industria ayudan a las empresas más grandes del mundo a desarrollar aplicaciones diseñadas para el futuro.
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| ICT Magazine
Hyperpersonalisatie en de toekomst van verzekeraars
Pega's Peter van der Putten explains why insurance companies need hyper-personalization.
| Mi3
ANZ: Personalisation, decisioning drives conversion spike, near doubles stalled application completions as three of Big Four banks back same tech horse
Pega customer ANZ bank aims to transition from transactional to conversational customer relationships with the help of decisioning-powered personalization.
| CustomerFirst!
HYPERPERSONALISATIE EN DE TOEKOMST VAN VERZEKERAARS
Pega's Peter van der Putten explains why insurance companies need hyper-personalization .
| IT Finanz Magazin
Warum Versicherer echte Personalisierung brauchen – fünf Gründe
Pega's Elischa Göttmann explains why insurers need real hyper-personalization.
| The Guardian
Google DeepMind testing ‘personal life coach’ AI tool
Pega's Dr Christian Guttmann explains the importance of taking a responsible approach to building these relationships between humans and AI systems to ensure that the advice given to a person is safe...
| Mi3
‘No hallucinations’: NAB, Tabcorp, Accenture Song on 'applied AI’ - less ‘possible', more ‘pragmatic’ use cases first; NAB flags AI creative surge for 500m personalised messages but brands warned on mindless messaging, CX usurping media for brand building
NAB uses Pega's decisioning engine to deliver personalization at scale.
| Mi3
53 million calls a day, “thousands” of live experiments, a billion dollars back in customer pockets, getting to them before emergency services: How Commbank’s AI-powered decision engine has shifted the balance of power – and why others are piling in
Commbank is using Pega's AI-driven decisioning platform to help deliver a new generation of apps beyond the traditional domain of banking services.
| Diginomica
Virgin Media Ireland adopts Pega to re-think service experience for both customers and employees
Virgin Media Ireland adopted Pega to re-think service experience for both customers and employees.
| Computer Weekly
Citi US Personal Banking turns to AI to ‘delight’ customers with personalised services
Citi US Personal Banking uses Pega’s decisioning software to ‘delight’ customers with personalized services.
| TechTarget - SearchCRM
Accommodating GDPR email marketing regulations a top priority
Pega's Matt Nolan discusses consolidating and operationalizing AI for customer engagement.
| Forbes
Comment Tirer Parti Du RGPD Pour Améliorer La Relation Client ?
Georges Anadjar explains how to use GDPR to improve customer relationships
| MarTech Advisor
3 reasons your AI-driven customer experiences are falling short
Pega's Jeff Nicholson examines the state of AI in today's customer experiences.
| ITPro Portal
How can businesses successfully adopt chatbots for customer service?
Pega's Robin Collyer explains how businesses should adopt chatbots for customer service
| CNBC
The CMO’s role has hit peak disruption — here’s what you can do about it
Pega's Tom Libretto discusses CMO disruption
| Computable
Digitale transformatie: de toekomst is nu!
Peter Woods explains why the time for digital transformation is now!
| MarTech Series
82% of European consumers plan to view, limit, or delete their data
Global Pega study helps businesses anticipate customer use of GDPR rights.
| PYMNTS
Corporates headed for GDPR wakeup call
Pega's Jeff Nicholson discusses upcoming GDPR as "sleeping giant" for businesses.
| Technology Decisions
EU consumers plan to use GDPR powers
Pega study reveals 82% of EU consumers will exercise new privacy rights.
| EnterpriseTech
Consumers ready to push back, GDPR survey warns
Pega study shows EU consumers plan to exercise new rights over company use of personal data.
| Customer Talk
De cruciale trends op het gebied van klantbeleving in 2018
Pega's crucial trends in customer experience for 2018
| Funkschau
Sechs Schritte zum digitalen Kundenballett
Six steps to the digital customer ballet
| CustomerFirst
Customer experience trends 2018
Pega's customer experience predictions for 2018
| Computable
Pega’s Customer Experience voorspellingen 2018
Pega's 2018 customer experience predictions
| Emerce
Pega’s Customer Experience voorspellingen voor 2018
Pega's customer experience predictions for 2018
| ITRManager.com
Tout sur les tendances CRM de 2018
Pega provides its 2018 CRM trends
| Acquisa
Die digitale Customer Journey in 7 Schritten
The digital customer journey in 7 steps
| IT-Kanalen
Pega lanserar lösning för transparent AI inför GDPR
Pega launches solution for transparent AI for GDPR
| Dagens Analys
Transparent AI för GDPR
Pega launches a solution to help AI transparency for GDPR
| Shep Hyken’s Customer Service Blog
Amazing Business Radio: The seven deadly sins of customer experience
Pega's Jeff Nicholson outlines seven pitfalls along the journey of meeting customer needs.
| Acquisa