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Cobertura en los Medios

Decir que es de interés es una sutileza. Nuestras soluciones líderes de la industria ayudan a las empresas más grandes del mundo a desarrollar aplicaciones diseñadas para el futuro.

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Alan Trefler appears on CNBC for an interview.

| CNBC

Why Pega is regarded as an "underappreciated" name in AI

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Wide shot of PegaWorld 2024 at the MGM Grand Arena

| destinationCRM

Pega Is iNspired by Generative AI

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Alan Trefler speaking at PegaWorld 2024

| Diginomica

Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”

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AB+F

| AB+F

Pega's Jonathan Tanner shares his opinion on how to break down divisions and data silos within the banking sector and improve customer experience.
Saude Digital News

| Saúde Digital News

Pegasystems has signed a collaboration agreement with Google Cloud to improve healthcare experiences with better data insights and customer personalization.
The Hindu Business Line

| The Hindu Business Line

Pega and Google Cloud will bring together the capabilities of Google Cloud’s Healthcare Data Engine and Pega’s suite of intelligent healthcare solutions.
EMERCE

| EMERCE

Nicole Verburg from Vodafone/Ziggo explains how they used Pega Customer Decision Hub for their successful always-on marketing project.
Forbes

| Forbes

Pega's Founder and CEO Alan Trefler discusses Gartner's new 'Total Experience' trend, which refers to “enhanced and interconnected experiences for customers and employees”.
Business Daily Media

| Business Daily Media

Pega's Michael Evans explains how businesses can use new technology like hyperautomation to keep up with customer expectations in an increasingly unpredictable world.
My Customer

| My Customer

Pega's Simon Thorpe shared his thoughts on the evolving role of the customer service agent.
CMS Wire

| CMS Wire

Pega’s Matt Nolan stresses the importance of incorporating real-time decisioning into customer experience strategy.
Computable

| Computable

Pega's Peter Woods explains why asset managers should get ready to get started with hyper personalisation.
Trend Report

| Trend Report

Pega's Carsten Rust explains why the German government's data strategy must be developed in collaboration with its citizens.

| MarTech Today

Pega’s Andrew LeClair breaks down one to one marketing, including the challenges to achieving it, and the four things needed to make real-time marketing a reality

| Forbes

Pega customer experience survey provides insights for a post-COVID-19 world

| Customer Talk

Pega’s Don Schuerman duscusses the impact and challenges of becoming truly customer-centric and why it is essential for survival

| ClickZ

Pega’s Tom Libretto discusses the changing role of the CMO, rebuilding customer trust, and why empathy is key moving forward

| CMSWiRE

Pega’s Baruch Sachs explains the need to tie user design to business outcomes

| Digital Fastforward

Pega’s Baruch Sachs explains the intersection between user experience and customer experience

| Funkschau

Pega’s Kay Knoche explains the three key areas organizations should focus on when implementing AI-based marketing

| Manage It

Pega's Kay Knoche comments on how AI has changed customer interactions

| BI-Platform

Pega's Derk-Jan Brand explains the need for a more strategic and holistic approach to customer experience

| Forbes

Alan Trefler explains the importance of a holistic as-a-Service approach to successfully shift to a customer-centric business model

| Marconomy

Pega research finds four reasons customer experiences fail in Germany

| Forbes

Pega’s Vince Jeffs explains the importance of empathy in the CRM workflow and provides advice to business leaders looking to implement more customer-centric workflows into their own organization

| Funkschau

Pega research reveals the need for a new approach to customer experience

| CMSWiRE

Pega’s Tom Libretto comments on the need for organizations to invest in relevant channels after Pega research finds many aren’t using the right channels for their customers

| IT Daily

Pega research finds customer service digital transformation will only be successful if IT and business work together

| Which-50

Pega research discovers four key pain points that businesses need to address to provide better customer service experiences

| iBusiness

Pega research in Germany finds a lack of top-level sponsorship leads to failed customer service experiences

| ITBrief

Organizations must break down barriers between IT and business if they want to improve customer experiences, says Pega research

| MarTechSeries

Pega survey finds organizations have four areas of improvement when it comes to customer experience

| Enterprise Times

Pega’s Tom Libretto comments on a new Pega study and notes that successful customer experiences require constant investment and change
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