Cobertura en los Medios
Decir que es de interés es una sutileza. Nuestras soluciones líderes de la industria ayudan a las empresas más grandes del mundo a desarrollar aplicaciones diseñadas para el futuro.
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| ICT Magazine
Hyperpersonalisatie en de toekomst van verzekeraars
Pega's Peter van der Putten explains why insurance companies need hyper-personalization.
| Mi3
ANZ: Personalisation, decisioning drives conversion spike, near doubles stalled application completions as three of Big Four banks back same tech horse
Pega customer ANZ bank aims to transition from transactional to conversational customer relationships with the help of decisioning-powered personalization.
| CustomerFirst!
HYPERPERSONALISATIE EN DE TOEKOMST VAN VERZEKERAARS
Pega's Peter van der Putten explains why insurance companies need hyper-personalization .
| IT Finanz Magazin
Warum Versicherer echte Personalisierung brauchen – fünf Gründe
Pega's Elischa Göttmann explains why insurers need real hyper-personalization.
| The Guardian
Google DeepMind testing ‘personal life coach’ AI tool
Pega's Dr Christian Guttmann explains the importance of taking a responsible approach to building these relationships between humans and AI systems to ensure that the advice given to a person is safe...
| Mi3
‘No hallucinations’: NAB, Tabcorp, Accenture Song on 'applied AI’ - less ‘possible', more ‘pragmatic’ use cases first; NAB flags AI creative surge for 500m personalised messages but brands warned on mindless messaging, CX usurping media for brand building
NAB uses Pega's decisioning engine to deliver personalization at scale.
| Mi3
53 million calls a day, “thousands” of live experiments, a billion dollars back in customer pockets, getting to them before emergency services: How Commbank’s AI-powered decision engine has shifted the balance of power – and why others are piling in
Commbank is using Pega's AI-driven decisioning platform to help deliver a new generation of apps beyond the traditional domain of banking services.
| Diginomica
Virgin Media Ireland adopts Pega to re-think service experience for both customers and employees
Virgin Media Ireland adopted Pega to re-think service experience for both customers and employees.
| Computer Weekly
Citi US Personal Banking turns to AI to ‘delight’ customers with personalised services
Citi US Personal Banking uses Pega’s decisioning software to ‘delight’ customers with personalized services.
| MarTech Today
How real is your real-time marketing?
Pega’s Andrew LeClair breaks down one to one marketing, including the challenges to achieving it, and the four things needed to make real-time marketing a reality
| Forbes
Customer Experience Mindset In A Post COVID-19 World: An Infograph
Pega customer experience survey provides insights for a post-COVID-19 world
| Customer Talk
Klantgerichter worden is op dit moment belangrijker dan ooit
Pega’s Don Schuerman duscusses the impact and challenges of becoming truly customer-centric and why it is essential for survival
| ClickZ
Q&A with Tom Libretto, CMO of Pegasystems
Pega’s Tom Libretto discusses the changing role of the CMO, rebuilding customer trust, and why empathy is key moving forward
| CMSWiRE
14 Must-Have User Experience (UX) Design Skills
Pega’s Baruch Sachs explains the need to tie user design to business outcomes
| Digital Fastforward
FASTFORWARD RADIO – NAVIGATE THE INTERSECTION BETWEEN USER EXPERIENCE AND CUSTOMER EXPERIENCE
Pega’s Baruch Sachs explains the intersection between user experience and customer experience
| Funkschau
Revolution im Kundendialog?
Pega’s Kay Knoche explains the three key areas organizations should focus on when implementing AI-based marketing
| Manage It
Die drei Kernelemente der KI-Revolution im Kundendialog
Pega's Kay Knoche comments on how AI has changed customer interactions
| BI-Platform
Pega: scheiding IT en Business kan negatieve impact hebben op klantervaring
Pega's Derk-Jan Brand explains the need for a more strategic and holistic approach to customer experience
| Forbes
Entreprises : Adoptez Le Concept « As-A-Service »
Alan Trefler explains the importance of a holistic as-a-Service approach to successfully shift to a customer-centric business model
| Marconomy
4 Gründe, warum eine Customer Experience scheitert
Pega research finds four reasons customer experiences fail in Germany
| Forbes
Pega Is Showing Companies How To Put Empathy Into Their Workflows
Pega’s Vince Jeffs explains the importance of empathy in the CRM workflow and provides advice to business leaders looking to implement more customer-centric workflows into their own organization
| Funkschau
Deutsche Unternehmen brauchen einen neuen Ansatz
Pega research reveals the need for a new approach to customer experience
| CMSWiRE
Are Brands Delivering What Customers Really Want?
Pega’s Tom Libretto comments on the need for organizations to invest in relevant channels after Pega research finds many aren’t using the right channels for their customers
| IT Daily
Aus diesen Gründen scheitert eine bessere Customer Experience
Pega research finds customer service digital transformation will only be successful if IT and business work together
| Which-50
Divisions Between IT And Business Could Impact Customer Experience: Pegasystems
Pega research discovers four key pain points that businesses need to address to provide better customer service experiences
| iBusiness
Vier Gründe, warum eine gute Customer Experience scheitert
Pega research in Germany finds a lack of top-level sponsorship leads to failed customer service experiences
| ITBrief
Organisations must tear down the walls between IT and CX
Organizations must break down barriers between IT and business if they want to improve customer experiences, says Pega research
| MarTechSeries
Divisions Between IT and Business Could Impact Customer Experience, Says Pega Research
Pega survey finds organizations have four areas of improvement when it comes to customer experience
| Enterprise Times
Pega says IT vs Business is hurting the customer experience
Pega’s Tom Libretto comments on a new Pega study and notes that successful customer experiences require constant investment and change
| IT Executive