Cobertura en los Medios
Decir que es de interés es una sutileza. Nuestras soluciones líderes de la industria ayudan a las empresas más grandes del mundo a desarrollar aplicaciones diseñadas para el futuro.

| CNBC
Why Pega is regarded as an "underappreciated" name in AI

| destinationCRM
Pega Is iNspired by Generative AI

| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
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| IT-Matchmaker News
Veraltete IT-Systeme behindern den Kundenservice
Covers Pegasystems/YouGov survey on how outdated IT systems can have a negative effect on customer experience.
| CustomerFirst
Consument gefrustreerd door trage en verouderde klantenservice
Based on the results of Pega's omnibus research on technical debt, highlighting that consumers are increasingly frustrated with customer interactions due to slow and outdated systems.
| Emerce
Pega onderzoek toont aan: consumenten verwachten betere klantbeleving – organisaties moeten inzetten op technologische vernieuwing
Covers Pega's technical debt omnibus research and includes comments from Don Schuerman, explaining how tools like Pega GenAI Blueprint™ can help businesses modernize their systems by streamlining...
| Dutch IT Leaders
Pega lanceert Customer Engagement Blueprint generatieve AI-tool
How Pega's Customer Engagement Blueprint is designed to visualize, simulate, and deploy strategies across all channels, enabling organizations to quickly adapt and engage with customers in a targeted...
| ITSocial
Les entreprises doivent surmonter la dette technique et adopter l’IA
Covers Pega's two latest studies on the major obstacles to improving customer experience, and the adoption of new technologies by companies.
| Computerwoche
7 Fragen, die zur richtigen Low-Code-Plattform führen
The 7 questions every organization should ask to lead to the right low-code platform. Includes Pega's Don Schuerman's thoughts on what AI innovations low-code solutions bring.
| FutureWeek
Week In Review – Five by Five Global Launches AI Sprint, Amazon Unveils Alexa+ and OpenAI Releases Sora for UK Audiences
Hhighlights how Pega's Customer Engagement Blueprint is designed to help businesses create and optimise customer engagement programmes.
| IT-Matchmaker News
Alleine scheitert Künstliche Intelligenz am Coding
Pega Uwe Specht on how code generated by Generative AI is better left untouched by developers.
| Computer Weekly
Why Keir Starmer’s plan to rewire Whitehall needs an IT-rethink
Pega government industry principal, Alex Case's in-depth feature on how the UK Government’s projects can thrive in the evolving age of AI, and the potential barriers to progress.
| CX Today
Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) 2024: The Rundown
Pega is ahead of the curve when it comes to office-flow automation, using Pega GenAI Coach as an example of its capabilities.
| Insurtech Insights
Leaders Reveal What’s Next for Insurance: 20 Trends Transforming the Industry in 2025
Pega insurance expert Manoj Pant focuses on silo management and internal operations.| IT Finanzmagazin
Pegasystems beschleunigt Reklamationsbearbeitung und Nachforschungen
Covers the launch of Pega Smart Investigate .
| Cloud Computing Insider
Nicht jeder Hammer passt auf jeden Nagel
Pega's Uwe Specht on how to best use low-code platforms for certain applications.
| The New Stack
It’s Time to Kill the Term ‘Citizen Developer’
In this byline by Pega's Matt Healy, learn why it's time to shift how we think about the term "citizen developer." Successful software development is not about a division between “citizens” and...| DevInsider
Nicht jeder Hammer passt auf jeden Nagel
Pega's Uwe Specht on how low-code platforms are not generalists, but specialists, and how they are only suitable for certain applications.
| Customerland
Reimagining Marketing with Empathy and AI
In this podcast episode, Pega's Tara DeZao explains how brands are innovating with new technologies like AI to enhance customer experiences, and emphasizes the importance of ethical AI governance.
| IT-Matchmaker News
Low-Code-Plattformen Auswahl – Nicht jeder Hammer passt
Pega's Uwe Specht on how companies can benefit significantly from low code if they use the right platforms for the right tasks.
| Finextra
Open banking: Where next for the UK following the King’s Speech?
Pega's Steve Morgan on the future of open banking stemming from the King’s Speech in July.
| people matters
Engineer’s Day 2024: Imperative skills for engineers in the age of AI
Celebrating National Engineers Day in India, Pega's Smriti Mathur discusses how engineers need to be lifelong learners in the constantly evolving technological landscape.
| https://www.devopsdigest.com/genai-makes-coding-faster-but-thats-not-a-good-thing
GenAI Makes Coding Faster, but That's NOT a Good Thing
Pega's Anthony Abdullah makes the case in DevOp Digest that gen AI coding assistants are actually a burden in the long run to IT teams, who should instead look to deploy differentiated gen AI that...
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| AIThority
Exploring the Evolution of AI-Powered Decisioning Platforms
Looks at how AGL Energy used Pega CDH to improve its customer engagement, as an example of how Pega helps its clients cut through complexity and deliver results.
| Chief Executive
Tech-Savvy CFOs Reveal How To Spend Wisely
Pega's CFO Ken Stillwell responds on how he sees his role as the steward of business application management and spending.
| CNBC
AI is shaping the fate of software engineers, but there is a new way to succeed
Pega's Don Schuerman talks to CNBC about how generative AI is accelerating the pace of change in software developer's jobs - putting less emphasis on hard-core coding and more on problem solving for...
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| MarTech
How Verizon puts its business customers at the center
Verizon's Tommi Marsans explains to Martech how it uses Pega Customer Decision Hub to "be best-in-class at interacting with our customers."| The Australian
NAB says customer engagement rose with AI as BUPA joins tests
The Australian describes how NAB utilizes Pega's AI tools to increase customer engagement by 40 percent.| Infoworld
7 innovative ways to use low-code tools and platforms
In a story about innovative ways orgs are using low code, Pega's Don Schuerman tells Infoworld about how the US government turned to Pega to successfully digitize the 2020 US Census.
| Government News
Managing the policy lifecycle with AI
Pega's Rob Bollard discusses the challenges that policy-making lifecycles face and how generative AI offers a solution to remove ambiguity and improve efficiency. Rob highlights how GenAI’s ability to...| IT Finanzmagazin