Cobertura en los Medios
Decir que es de interés es una sutileza. Nuestras soluciones líderes de la industria ayudan a las empresas más grandes del mundo a desarrollar aplicaciones diseñadas para el futuro.
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| IT-Matchmaker News
Veraltete IT-Systeme behindern den Kundenservice
Covers Pegasystems/YouGov survey on how outdated IT systems can have a negative effect on customer experience.
| CustomerFirst
Consument gefrustreerd door trage en verouderde klantenservice
Based on the results of Pega's omnibus research on technical debt, highlighting that consumers are increasingly frustrated with customer interactions due to slow and outdated systems.
| Emerce
Pega onderzoek toont aan: consumenten verwachten betere klantbeleving – organisaties moeten inzetten op technologische vernieuwing
Covers Pega's technical debt omnibus research and includes comments from Don Schuerman, explaining how tools like Pega GenAI Blueprint™ can help businesses modernize their systems by streamlining...
| Dutch IT Leaders
Pega lanceert Customer Engagement Blueprint generatieve AI-tool
How Pega's Customer Engagement Blueprint is designed to visualize, simulate, and deploy strategies across all channels, enabling organizations to quickly adapt and engage with customers in a targeted...
| ITSocial
Les entreprises doivent surmonter la dette technique et adopter l’IA
Covers Pega's two latest studies on the major obstacles to improving customer experience, and the adoption of new technologies by companies.
| FutureWeek
Week In Review – Five by Five Global Launches AI Sprint, Amazon Unveils Alexa+ and OpenAI Releases Sora for UK Audiences
Hhighlights how Pega's Customer Engagement Blueprint is designed to help businesses create and optimise customer engagement programmes.
| Computer Weekly
Why Keir Starmer’s plan to rewire Whitehall needs an IT-rethink
Pega government industry principal, Alex Case's in-depth feature on how the UK Government’s projects can thrive in the evolving age of AI, and the potential barriers to progress.
| CX Today
Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) 2024: The Rundown
Pega is ahead of the curve when it comes to office-flow automation, using Pega GenAI Coach as an example of its capabilities.
| Insurtech Insights
Leaders Reveal What’s Next for Insurance: 20 Trends Transforming the Industry in 2025
Pega insurance expert Manoj Pant focuses on silo management and internal operations.
| IT Finanzmagazin
Pegasystems beschleunigt Reklamationsbearbeitung und Nachforschungen
Covers the launch of Pega Smart Investigate .
| Customerland
Reimagining Marketing with Empathy and AI
In this podcast episode, Pega's Tara DeZao explains how brands are innovating with new technologies like AI to enhance customer experiences, and emphasizes the importance of ethical AI governance.
| Finextra
Open banking: Where next for the UK following the King’s Speech?
Pega's Steve Morgan on the future of open banking stemming from the King’s Speech in July.
| people matters
Engineer’s Day 2024: Imperative skills for engineers in the age of AI
Celebrating National Engineers Day in India, Pega's Smriti Mathur discusses how engineers need to be lifelong learners in the constantly evolving technological landscape.
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| AIThority
Exploring the Evolution of AI-Powered Decisioning Platforms
Looks at how AGL Energy used Pega CDH to improve its customer engagement, as an example of how Pega helps its clients cut through complexity and deliver results.
| Chief Executive
Tech-Savvy CFOs Reveal How To Spend Wisely
Pega's CFO Ken Stillwell responds on how he sees his role as the steward of business application management and spending.
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| MarTech
How Verizon puts its business customers at the center
Verizon's Tommi Marsans explains to Martech how it uses Pega Customer Decision Hub to "be best-in-class at interacting with our customers."
| The Australian
NAB says customer engagement rose with AI as BUPA joins tests
The Australian describes how NAB utilizes Pega's AI tools to increase customer engagement by 40 percent.
| IT Matchmaker
Intelligente Bots automatisieren Schadensmeldungen
Pega's intelligent bots enable insurers to automate far more than traditional processing, allowing the clerks to process complex claims automatically and optimize customer communication.
| Government News
Managing the policy lifecycle with AI
Pega's Rob Bollard discusses the challenges that policy-making lifecycles face and how generative AI offers a solution to remove ambiguity and improve efficiency. Rob highlights how GenAI’s ability to...
| IT Welt
„Ein dreijähriges Kind erkennt die Giraffe im Erstversuch, KI schafft das nicht“
Pega's Frederic Cuny explains how AI helps with process automation, and the requirements that must be met for this to be done successfully.
| IT WELT.at
„Ein dreijähriges Kind erkennt die Giraffe im Erstversuch, KI schafft das nicht“
Pega's Uwe Specht on how low code can help organizations find the right strategy.
| Insurance Innovation Reporter
Enhancing Customer Satisfaction and Reducing Operations Costs with Generative AI
Pega's Manoj Pant writes about how generative AI can transform the insurance industry in this article in Insurance Innovation Reporter.
| Customer First
KNOWLEDGE BUDDY: NIEUWE GENAI-ASSISTENT VOOR KENNISBANKEN
Pega's Kerim Akgonul explains why Pega's new generative AI-based assistant, Knowledge Buddy, is critical for enterprises.
| Rocking Robots
Pegasystems lanceert GenAI Knowledge Buddy
Pega's Knowledge Buddy integrates with internal systems and digital channels for various use cases, helping organizations utilize their knowledge.
| CX Today
Meet Buddy. Pega’s New Generative AI Assistant
Pegasystems has announced a generative AI-powered assistant: the Pega GenAI Knowledge Buddy.
| Customer First
VIER TRENDVOORSPELLINGEN VOOR 1-OP-1 KLANTINTERACTIES
Pega’s 1-1 CE predictions explain how AI will help advance CX in 2024, and growth to trust AI will help to unlock more efficient processes and personalized interactions.
| Techzine
https://www.techzine.eu/blogs/analytics/115011/pega-details-model-mechanics-for-real-world-ai/
Pega's Matt Nolan and Tara DeZao explain what they mean by ‘model mechanics’ for real world AI implementations .
| AI Magazine