Cobertura en los Medios
Decir que es de interés es una sutileza. Nuestras soluciones líderes de la industria ayudan a las empresas más grandes del mundo a desarrollar aplicaciones diseñadas para el futuro.
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| IT-Matchmaker News
Veraltete IT-Systeme behindern den Kundenservice
Covers Pegasystems/YouGov survey on how outdated IT systems can have a negative effect on customer experience.
| CustomerFirst
Consument gefrustreerd door trage en verouderde klantenservice
Based on the results of Pega's omnibus research on technical debt, highlighting that consumers are increasingly frustrated with customer interactions due to slow and outdated systems.
| Emerce
Pega onderzoek toont aan: consumenten verwachten betere klantbeleving – organisaties moeten inzetten op technologische vernieuwing
Covers Pega's technical debt omnibus research and includes comments from Don Schuerman, explaining how tools like Pega GenAI Blueprint™ can help businesses modernize their systems by streamlining...
| CustomerFirst
AI-tool visualiseert en optimaliseert klantreizen
Covers Pega Customer Engagement Blueprint announcement, and includes comments from Coforge's Ryan Jessop, explaining the benefits for companies, how it enables them to develop accurate and scalable CX...
| Customer Experience Magazine
People are done with outdated tech ruining customer service
Covers Pega and YouGov’s research finding that consumers are increasingly fed up with outdated tech ruining customer service.
| CXM Customer Experience Magazine
Pega to power UK armed forces’ unified digital recruiting platform
Covers Pega’s partnership with the UK’s Armed Forces to deliver a digital platform for their recruitment service.
| Financial Times
Pega Selected to Deliver Digital Platform for UK’s Armed Forces Recruiting Service
Covers Pega’s partnership with UK’s Armed Forces to deliver a digital platform for their recruitment service.
| Talk Martech
How AI Helps in Better Customer Connect
Pega's Director of Product Marketing and Customer Service, Simon Thorpe shares his insights on how AI can aid connection with customers.
| Relation Client Mag
Les grandes tendances du service client en 2025, selon Pegasystems
Features Pega’s 2025 customer service trends, including how AI and automation are profoundly transforming the customer service landscape.
| Customer Experience Magazine
Pega unveils AI-powered payment dispute solution
Covers the launch of Pega Smart Dispute .
| IT Finanzmagazin
Ab Januar 2025 bringt DORA komplexe Aufgaben für fast alle Banken der EU
Pega's Michael Baldauf on the upcoming Digital Operational Resilience Act (DORA) in the EU and how this means financial institutions will be faced with new, complex tasks that cannot be mastered...
| cmm360
Achtung, DORA kommt
Thought leadership piece from Pega's Michael Baldauf on the upcoming Digital Operational Resilience Act - DORA - which will apply to almost all banks and financial institutions operating in the EU.
| Techzine
Pega en AWS bieden Europese klanten meer controle over hun data
Pega’s collaboration with AWS and the launch of Pega EU Service Boundary. Explains how, by integrating Pega’s advanced cloud capabilities with the AWS European Sovereign Cloud, customers will gain...
| Computable
T-Mobile: We verloren 2 miljoen klanten per jaar
Showcasing Pega client T-Mobile’s use of Pega GenAI Blueprint to quickly transform complex business processes into an application. The implementation of Pega facilitated the integration of various IT...
| Martech Series
GenAI: The Silent Hero Behind Better Experiences for Agents and Customers
In this byline, Pega's Simon Thorpe explains how generative AI is opening up new paths for top-tier customer service, bringing a new promise of agent-powered service and self-service that will change...
| Computer Weekly
Wells Fargo bank turns to AI to help families settle estates after a death
Sangeeta Doss, head of Wells Fargo’s Estate Care Centre, about how the bank is winning customers after using business automation software and artificial intelligence from Pega to help families manage...
| Industrielle Automation
Generative KI ebnet den Weg für analytische KI-Lösungen
Pega’s PegaWorld AI survey looks at how the increased use of gen AI within enterprises is opening the door to the use of other AI tools.
| Technology Evaluation Centers
Understanding Pega GenAI Blueprint and Socrates
How Pega's generative AI applications, Blueprint and Socrates, can support modern enterprises in tailoring key workflows and making corporate learning more efficient and engaging - and how these new...
| Sarah Burnett - industry analyst
A Blueprint for the Future: Automated Workflow Design
Focuses on Pega GenAI Blueprint and includes insights from PegaWorld 2024.
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| IT News
ANZx gets business to create its own next-best actions
Australian bank ANZ on how, through Pega technology, it is optimising the sophistication of its backend engine that oversees customer interactions of ANZ Plus. The story shares how the Pega Customer...
| CX Lore
Rise of machine customers poses new CX headaches
Podcast on the topic of the rising number of machine customers, featuring Pega's James Dodkins who discusses whether they are the next big thing in serving customers efficiently and effectively.
| Mi3
Revealed: The key success factors driving NAB's rapid roll out of real-time decisioning
Pega client NAB on how it was able to accelerate rollout of real-time decisioning by plugging its new Pega Content Decisioning Hub into current ways of working.
| Mi3
Who’s scraping your data to train LLMs? Tech vendors rewrite T&Cs, privacy policies to claim new rights over customer data in AI arms race – cue rage
Alan Trefler, Pega's Founder & CEO, said not only does his company not use customer data to train LLMs, it doesn’t train LLMs at all. Pega's recent Socrates and Blueprint initiatives are examples of...
| Forbes
PegaWorld Themes Speak To The Top AI Implementation Challenges
Adrian Swinscoe delves into Pega’s latest thinking and the advancements from PegaWorld 2024, including an overview of the Socrates and Blueprint announcements and summarized key learnings from the...
| CustomerFirst!
HITTE, INSPIRATIE EN INNOVATIE
At PegaWorld iNspire 2024, Pega announces enhancements to Pega GenAI Blueprint, a tool that helps companies redesign their workflows using generative AI.
| INDUSTR.com
GENERATIVE KI KANN DEN WEG FÜR ANALYTISCHE KI-LÖSUNGEN EBNEN
A recent study from Pegasystems examined the use of artificial intelligence from the perspective of the human brain: Are companies more likely to use rational, analytical AI that mimics the...
| ITPro
Pegasystems moves to harness the power of the autonomous enterprise with its ‘center-out’ approach
At PegaWorld Inspire 2024, Pega seized its chance to champion its unique approach business architecture leaning on its AI for ideation portfolio
| ITPro
Pega GenAI Blueprint: Breaking down the barriers to transformation
Pega Gen AI Blueprint was the star of the show at PegaWorld Inspire 2024, and it’s real value comes in breaking down the communication barriers inhibiting collaboration between business and technical...
| Diginomica