Cobertura en los Medios
Decir que es de interés es una sutileza. Nuestras soluciones líderes de la industria ayudan a las empresas más grandes del mundo a desarrollar aplicaciones diseñadas para el futuro.
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| Relation Client Mag
Les entreprises doivent surmonter la dette technique et adopter l'IA
Covers Pega and YouGov’s latest research , focusing on the impact of technical debt on customer experience.
| IT Finanzmagazin
Ab Januar 2025 bringt DORA komplexe Aufgaben für fast alle Banken der EU
Pega's Michael Baldauf on the upcoming Digital Operational Resilience Act (DORA) in the EU and how this means financial institutions will be faced with new, complex tasks that cannot be mastered...
| Dynamic Business
Let’s Talk: Personalization techniques to enhance customer experience
Pega's Wilson Ta shares insight into how AI can automate tasks to free up time for human agents, as well as automatically fill out forms and analyze sentiment in this thought leadership round-up from...
| cmm360
Achtung, DORA kommt
Thought leadership piece from Pega's Michael Baldauf on the upcoming Digital Operational Resilience Act - DORA - which will apply to almost all banks and financial institutions operating in the EU.
| Techzine
Pega en AWS bieden Europese klanten meer controle over hun data
Pega’s collaboration with AWS and the launch of Pega EU Service Boundary. Explains how, by integrating Pega’s advanced cloud capabilities with the AWS European Sovereign Cloud, customers will gain...
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| Diginomica
National Australia Bank builds ‘customer brain’ using Pega to make digital banking more human
Using Pega’s Customer Decision Hub, National Australia Bank is analyzing all customer data to push personalized services through all channels.
| Punk CX
The Generative AI landscape: The good, the bad and the boring
Pega's Don Schuerman joins the Punk CX podcast to discuss PegaWorld 2024 and the current generative AI landscape. Don discusses GenAI Blueprint, highlighting how it can help users think differently...
| In AI Today
Digital detectives: How AI is overcoming financial crime
Pega's Jonathan Tanner discusses the rise of financial crime, the pressure financial institutions are currently under, and the role AI and automation can play in increasing efficiencies, such as...
| IT FinanzMagazin
Smart Dispute soll Streitfälle mit Low-Code, KI und NLP automatisiert abwickeln
Pega's Steve Morgan shares his thoughts on how Pega Smart Dispute can help automate disputes by using low-code, AI and NLP
| CXO Today
Pega Infuses AI into Pega Smart Dispute to Streamline Chargeback Processes
Pega announces enhancements to Pega Smart Dispute , to help banks streamline time-consuming chargeback processes.
| IT Finanz Magazin
KYC ist die Blaupause für das ESG-Datenmanagement
Pega's Michael Baldauf explains how KYC is the blueprint for ESG data management.
| ICT Magazine
Hyperpersonalisatie en de toekomst van verzekeraars
Pega's Peter van der Putten explains why insurance companies need hyper-personalization.
| Mi3
ANZ: Personalisation, decisioning drives conversion spike, near doubles stalled application completions as three of Big Four banks back same tech horse
Pega customer ANZ bank aims to transition from transactional to conversational customer relationships with the help of decisioning-powered personalization.
| CustomerFirst!
HYPERPERSONALISATIE EN DE TOEKOMST VAN VERZEKERAARS
Pega's Peter van der Putten explains why insurance companies need hyper-personalization .
| IT Finanz Magazin
Warum Versicherer echte Personalisierung brauchen – fünf Gründe
Pega's Elischa Göttmann explains why insurers need real hyper-personalization.
| The Guardian
Google DeepMind testing ‘personal life coach’ AI tool
Pega's Dr Christian Guttmann explains the importance of taking a responsible approach to building these relationships between humans and AI systems to ensure that the advice given to a person is safe...
| Mi3
‘No hallucinations’: NAB, Tabcorp, Accenture Song on 'applied AI’ - less ‘possible', more ‘pragmatic’ use cases first; NAB flags AI creative surge for 500m personalised messages but brands warned on mindless messaging, CX usurping media for brand building
NAB uses Pega's decisioning engine to deliver personalization at scale.
| Mi3
53 million calls a day, “thousands” of live experiments, a billion dollars back in customer pockets, getting to them before emergency services: How Commbank’s AI-powered decision engine has shifted the balance of power – and why others are piling in
Commbank is using Pega's AI-driven decisioning platform to help deliver a new generation of apps beyond the traditional domain of banking services.
| Diginomica
Virgin Media Ireland adopts Pega to re-think service experience for both customers and employees
Virgin Media Ireland adopted Pega to re-think service experience for both customers and employees.
| Computer Weekly
Citi US Personal Banking turns to AI to ‘delight’ customers with personalised services
Citi US Personal Banking uses Pega’s decisioning software to ‘delight’ customers with personalized services.
| Healthcare IT News
What 2023 holds for EHR optimization, SDOH, patient access, health equity and more
Pega's Susan Taylor walks readers through the issues and trends she eyes as most important in the year ahead and offers advice on how to tackle related challenges.
| AB+F
Breaking product siloes in the banking sector
Pega's Jonathan Tanner shares his opinion on how to break down divisions and data silos within the banking sector and improve customer experience.
| Saúde Digital News
Pegasystems anuncia parceria com Google Cloud na área de Saúde
Pegasystems has signed a collaboration agreement with Google Cloud to improve healthcare experiences with better data insights and customer personalization.
| The Hindu Business Line
Pega collaborates with Google Cloud
Pega and Google Cloud will bring together the capabilities of Google Cloud’s Healthcare Data Engine and Pega’s suite of intelligent healthcare solutions.
| Finextra
ISO 20022 is coming – How banks can prepare for the new payments messaging standard
Pega's Steve Morgan explains how banks can prepare for t he new global payments messaging standard ISO 20022.
| Techzine
Pegasystems moves to ISO 20022, the new financial data standard
Pegasystems’ Pega Smart Investigate introduces support for ISO 20022 data, an emerging standard for formulating and exchanging transaction data.
| IT Finanz Magazin
ISO-20022: Pega-Tool mache die Integration einfacher
Pega announced enhancements to Pega Smart Investigate . This will support a new global messaging standard for payment investigations, and help banks transition to ISO 20022 for improved compliance...
| EMERCE
De toekomst van Journey Orchestration
Nicole Verburg from Vodafone/Ziggo explains how they used Pega Customer Decision Hub for their successful always-on marketing project.
| Forbes