Pega Evolve Forum Spain

A welcome note from Alan Trefler, Founder and CEO, Pega

Santander UK brings one-to-one Customer Engagement to life

Jésus Villanueva Guisado, Head of Customer Insights and Needs (CIN) Operations, Santander UK, will explain how they use a single "brain", common to all channels and processes, that provides the next best action/conversation for each customer based on their current context and all previous interactions. This allows to provide personalized, optimized, relevant and real-time proposals that maximize that value for the customer and for Santander.
 

Carlos Morón, Head of Consulting, Sopra Steria

Digital agility and acceleration

The speed of response to the challenges imposed by the new models of relationship with customers and suppliers has tested the resilience of market operators. Carlos Morón will reveal how Sopra Steria is driving the digital acceleration of their customers.

Iván Lastra, Senior Marketing and Analytics Manager y Fermín Toribio Segura, Marketing Automation & Campaign Analytics Manager, Vodafone

Always on Marketing

Always on, the strategy transformation of the management of the client portfolio based on personalization, real time information and leveraging adaptive models and artificial intelligence tools.
 

Luis García Velasco y Andrés Griot Silveira, Principal Solutions Consultant, Pegasystems, present a journey through the creation and production of an application and collaboration between the business and IT.