Video
What Marketers Can Learn from Airport Security: The Need for Contextual, Real-time Customer Engagement
Preventing bad actors from boarding an aircraft relies on three types of data analysis: static data about the identity of the traveler (e.g., passport data), intelligence gained from analytics of historical behavior and associations, and real-time contextual data about the traveler’s intent (bag scans and searches). The third type of data is arguably the most valuable in assessing threat. As marketers, we need to understand the customer’s contextual real-time intent, but we often rely on static and offline analytics. In this session, you’ll learn about the power of real-time data in driving relevant and timely messages.
Tags
Related Resources
Unleash the power of AI innovation
Learn about enterprise AI and how it'll drive the future of business outcomes.
Why Pega?
Uniquely powerful software isn’t the only thing that sets us apart.