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Meeting the
AI moment

Unleashing intelligence for limitless outcomes

Meeting the
AI moment

Unleashing intelligence for limitless outcomes

It seems like all of a sudden, AI is everywhere. But at Pega, it's been here all along.

As an AI-powered platform, decisioning is in our DNA. It’s small wonder, then, that Pega is the ideal environment for AI to thrive – where decisions and workflows live at the center. Silo-free. Solution-ready. And the enterprise-grade experts we look to? Well, they all work here. Here's how they think about practical application today – and how to drive business-defining outcomes tomorrow.

Hear the latest in AI from our experts

Alan Trefler keynote highlights from PegaWorld iNspire 2024
Alan Trefler keynote highlights from PegaWorld iNspire 2024
Video duration: 03:53
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Captions available

Alan Trefler | The AI Innovation Imperative | PWi ’24 keynote

Don Schuerman keynote highlights from PegaWorld iNspire 2024
Don Schuerman keynote highlights from PegaWorld iNspire 2024
Video duration: 03:03
Subtitles available
Captions available
Captions available

Don Schuerman | The Future of Real-time Optimization | PWi ’24 keynote

Kerim Akgonul keynote highlights from PegaWorld iNspire 2024
Kerim Akgonul keynote highlights from PegaWorld iNspire 2024
Video duration: 02:31
Subtitles available
Captions available
Captions available

Kerim Akgonul | The Age of Transformation is here. | PWi ’24 keynote

The AI Manifesto:
Nine guiding AI principles

Pega created the definitive manifesto on AI for the enterprise. Armed with these principles, you’ll cut through the AI hype and chart your journey to drive real, business-defining impact.

Promotional image showing the cover of Pega's AI Manifesto

AI for the Enterprise:

Unprecedented innovation meets best practices for a new age

Pega Blueprint™
Graphical representation of Pega GenAI Blueprint

We've revolutionized app design

Have an idea? Build it now, instantly.

Optimize workflow design, fast, with the power of Pega GenAI™. Set your vision and see your workflow generated on the spot. We’ve revolutionized app design. Are you ready?

Build now
Agentic AI

Agentic AI:

Think bigger than agents

Connect AI agents to so much more than just prompts. By turning your trusted workflows into agents, work stays consistent and gets to done-done faster – all without compromising enterprise standards. Only Pega builds agentic AI into every workflow for true enterprise governance, predictability, and transformation.

Learn more about Pega Agentic AI
Responsible AI
Responsible AI: With great power comes greater responsibility

Responsible AI:

With great power comes
greater responsibility

AI needs guardrails. But you can design for responsibility and ethics. We wove responsibility into our products based on essential values: transparency, accountability, fairness, and above all, empathy. From ensuring that your AI is making decisions based on real-time context to offering transparency into Gen AI’s every action, built-in, human-focused guardrails provide an ethical, responsive compass that our customers trust.

Learn more about responsible AI
Self-optimizing AI
Making the shift to Autonomous Enterprise
Making the shift to Autonomous Enterprise
Video duration: 01:40
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The autonomous enterprise:

Self-optimize everything

Imagine workflows that accelerate on their own. Or an exception that’s resolved before it even happens. Now imagine all this, at scale. This is the promise of the autonomous enterprise: a self-optimizing business that applies deeper levels of AI and workflow automation to every operation, customer interaction, and touchpoint, unlocking limitless value. And it’s ready for you, right now.

Learn more

AI governance and security

Delivering true AI value enterprise-wide takes balancing innovation with responsibility – combining governance, integration, and data privacy for ethical, transparent, and trustworthy AI. Read on for guidance and advice from our Pega expert.

To prepare for introducing AI in your organization, consider the following steps:

  1. Define Goals: Identify problems to solve or opportunities to leverage with AI.
  2. Develop a Strategy: Create a roadmap for AI initiatives, assess ROI and resource allocation.
  3. Build a Team: Gather experts in AI, including data scientists and engineers.
  4. Address Ethics: Consider data privacy, bias, and transparency in AI systems.
  5. Assess Data: Ensure data quality and accessibility for AI applications.
  6. Start Small and Scale Out: Test AI solutions with pilot projects and scale out.
  7. Train Employees: Provide necessary knowledge and skills for AI technologies.
  8. Monitor Performance: Continuously evaluate AI solutions and adjust as needed.
  9. Encourage Innovation: Foster a culture of experimentation and collaboration.
  10. Stay Updated: Keep up with AI advancements and best practices.

Read Pega's AI Manifesto for guidance on how to scale AI value responsibly.

Effective AI governance requires a comprehensive framework that balances innovation with responsibility, ensuring AI systems operate ethically while delivering business value. Pega's approach embeds governance throughout the AI lifecycle with built-in guardrails and transparency mechanisms that maintain compliance while maximizing the benefits of AI technologies. Key features include:

  • Explanations API for adaptive models: Provides both local and global explanations of AI-driven decisions, allowing users to understand the reasoning behind specific predictions and overall model behavior, building trust with customers and regulators.
  • Bias check for decisions and models: Employs ethical bias simulations to identify and mitigate unwanted biases in AI systems, measuring bias in protected fields like age or gender and setting compliance limits to prevent discriminatory outcomes.
  • Transparency “T switch” settings: Defines transparency thresholds for different business issues in Prediction Studio, ensuring models comply with company explainability policies and allowing organizations to balance the power of complex models with the need for interpretability.
  • Decision transparency: Provides stakeholders with clear visibility into the rationale behind AI-driven decisions, particularly crucial in regulated industries where explainability is a compliance requirement.
  • Knowledge Buddy source citations: Ensures AI-generated responses are traceable to their sources, providing references that validate the information and enable verification of AI outputs.
  • Next Best Action (NBA) empathy - prioritization of NBAs: Incorporates customer context and needs into Next-Best-Action recommendations, ensuring AI-driven suggestions are relevant, timely, and considerate of the customer's situation.
  • PII filtering in GenAI architecture: Implements strong data masking capabilities that protect sensitive personally identifiable information in prompts and completions, enhancing compliance and security.
  • Privacy-related features: Supports the right to be forgotten through capabilities that enable the removal of personal data, ensuring compliance with privacy regulations while maintaining system functionality.
  • Continuous monitoring and reporting: Provides tools for ongoing oversight of AI models, enabling early detection of drift or performance issues to maintain accuracy and fairness over time.
  • Model lifecycle management: Implements structured governance processes for model development, testing, deployment, and retirement, ensuring appropriate controls at each stage.

Pega provides a comprehensive data integration framework that connects seamlessly with diverse data sources while maintaining robust privacy controls and security measures. Key features include:

  • Live Data Integration: Delivers the right data to the right process steps at the right time, managing data requests behind the scenes and adapting easily to new data sources across thousands of users without requiring custom code.
  • Data Flow: Enables complex bulk, real-time and event streaming data processing by sourcing, transforming and storing data
  • Data Sets: Supports multiple types including Database Table (relational databases), File (stored data), Streaming (continuous data), and Summary (aggregated stream data).
  • Streaming Support - Integrates with Apache Kafka (high-throughput processing), Amazon Kinesis (large volume processing), and WebSockets (persistent connections).
  • Vendor-Specific Integrations: Provides native connectors for Google BigQuery, Google Pub/Sub, and other cloud data services.
  • Privacy & Security Features:
    • PII Protection: Implements data masking to protect sensitive information before calling external GenAI services
    • Role-Based Access Control: Restricts access based on user roles
    • Data Encryption: Ensures only authorized users can decrypt sensitive data
    • Regulatory Compliance: Supports GDPR, HIPAA through client-based access control

Pega AI Lab

Learn more about innovation in AI through our thought leadership and media.

ITPro. logo

“Nearly six-in-ten are using AI agents on a daily basis, said that they're seeing useful results.”

TechRadar logo

“Looking ahead, there is a clear need for better education and transparency to encourage agentic AI adoption, as well as careful consideration as to the balance between AI autonomy and human oversight."

Mi3 logo

“The primary benefit of AI, as highlighted by 41% of respondents, is the automation of tedious tasks. This is followed by reduced time spent searching for job-related information (36%) and quick meeting summarisation (34%)."

AI-Powered Decisioning

Unlock the power of AI to drive
better decisions, at scale.

Make every customer interaction, service operation, and workflow self-optimizing for the next best decision, every time.

Explore AI-powered decisioning

AI-Powered Decisioning

Unlock the power of AI to drive better decisions, at scale.

Make every customer interaction, service operation, and workflow self-optimizing for the next best decision, every time.

Explore AI-powered decisioning
Unlock the power of AI
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