CRM Evolved eBook

Inspired customers come from extraordinary customer engagement. Discover how Pega's CRM software helps you translate your customer leadership vision into practical, seamless and engaging execution for a Customer Evolved experience.

The four tenets for CRM Evolved are:

1. Anticipate what’s right for customers
2. Connect customers to the right people and systems
3. Manage global complexity for simpler customer experiences
4. Evolve as fast as your customers