Pega Trademark and Copyright Guidelines
Last updated: September 10, 2021
Pega’s Trademark and Copyright Guidelines (“Guidelines”) have been created to help our employees, clients, partners, licensees, outside suppliers and vendors, and other third parties understand how to use Pega’s brand assets correctly, including Pega logos, trademarks, service marks, and any other word, name, phrase, image, or other designation that identifies the source or origin of any of Pega’s products or services (“Pega Brand Assets”). You are permitted to use the Pega Brand Assets only in accordance with these Guidelines and the Pega Logo Use Standards for Third Parties here. Any use of the Pega Brand Assets contrary to the Guidelines or Logo Use Standards for Third Parties is prohibited. Pega reserves the right to revise or update the Guidelines and Logo Use Standards at any time in its sole discretion.
The Pega Brand Assets are Pega intellectual property and among our most valuable assets. To preserve and protect these assets, it is essential that they are used properly. Follow these Guidelines and our Pega Logo Use Standards for Third Parties for using Pega’s Brand Assets correctly in all communications, documents, and electronic messages. By using or referring to any Pega Brand Asset, you agree to comply with the Guidelines and the Pega Terms of Use. You also acknowledge that Pega is the sole owner of the Pega Brand Assets, agree not to challenge or interfere with Pega’s rights in its Brand Assets, and agree that all goodwill derived from use of the Pega Brand Assets inures only to the benefit of Pega. We may review use of our Pega Brand Assets at any time, and we reserve the right to terminate or modify any permissions granted by Pega.
If you have a separate written agreement with Pega including, but not limited to, a Pega Partners Program Agreement or any other partnership or sponsorship agreement, that agreement may include different or additional terms concerning the use of the Pega Brand Assets. If so, please follow the specific guidelines in your agreement as well as these Guidelines. To the extent these terms differ, the specific guidelines in your agreement will govern your use of the Pega Brand Assets.
Pega Brand Assets
For purposes of clarification, the Pega Brand Assets include both registered and unregistered trademarks and service marks of Pegasystems, including the Pega word mark and the Pegasus symbol, the Pega vertical logo and horizontal logo, and other Pega slogans and taglines. The Pega logo is comprised of the Pegasus symbol used in connection with the PEGA word mark.
General Guidelines
Dos and Don’ts for using Pega brand assets
You may only use the Pega Brand Assets in the most current form provided by Pega in the Pega Logo Use Standards for Third Parties here and in accordance with these Guidelines, including the Dos and Don’ts and Media-specific Dos and Don’ts outlined below.
If you have obtained permission to use the Pega logo and you are designing your own website and marketing materials, including social media, do not imitate the distinctive look and feel of any of Pega’s website, apps, logos, trade dress, slogans, concepts, taglines, color scheme, icons, or marketing materials. Also, do not register or use a domain name that incorporates “Pega” or any confusingly similar term in the domain name itself.
Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service. Be careful when using any Pega trademark in text. Refrain from using any Pega trademark as a noun or verb, or in a plural or possessive form. For example, you can use the Pega trademark as an adjective followed by the appropriate noun identifying the relevant product or service (e.g., “the Pega Infinity™ enterprise software suite”).
When you reference Pega, your reference must clearly and accurately indicate your relationship to Pega.
Do not use the Pega Brand Assets in a way that suggests or implies sponsorship or endorsement by Pega, or any affiliation with Pega, including but not limited to making the Pega Brand Assets larger or more prominently placed than your own company brand or trademark.
Do not use the Pega Brand Assets as part of any of your own trademarks, logos, trade or company names, icons, product or feature names, domain names, email addresses, social media handles, or avatars. For example, do not physically combine or integrate any Pega Brand Assets with your own trademarks or logo; they must remain separate.
Do not modify the Pega Brand Assets in any way, including by changing any colors or dimensions, obstructing or layering over any part of the asset, or adding your own text or design elements.
Do not use any Pega Brand Asset in a false, damaging or derogatory way, or in connection with any social media or website that violates any law or Pega’s Terms of Use Agreement.
Trademark and copyright use
You may indicate the relationship of your products or services to Pega products, services, or solutions by using accurate, descriptive statements, for example, “for Pega Platform™,” “for use with Pega Customer Service™ application,” or “works with Pega software” in connection with your product or service name, provided that your product or service is in fact compatible with, or otherwise works with, the referenced Pega products, services, or solutions.
Use of trademark attribution and credit lines
The simplest way to recognize Pega trademarks is with an attribution statement. All advertisements, collateral, promotional materials, documentation, etc., containing Pega trademarks should include the following trademark attribution statement.
The credit line may appear anywhere on the collateral, but typically is displayed on a copyright page, the back of a manual, or at the end of a document.
You may also use the ™ trademark symbol with the first, most prominent appearance of each “Pega” product brand name in text or body copy within advertisements, promotional materials, documentation, and web pages.
Do not vary Pega trademarks by changing their spelling or abbreviating them. For example, “Pega Customer Decision Hub™” not “CDH.” However, you may shorten it to “Customer Decision Hub” after the first, trademarked mention.
Copyrighted materials
Pega copyrighted material may only be used with express written permission from the authorized content owner at Pegasystems Inc. Contact: [email protected]
Media-specific Dos and Don’ts
Domain names, meta tags, and hidden text
Do not register or use any domain name that incorporates Pega, Pegasystems, or any Pega product trademark or name.
Social media
Do not use Pega trademarks in connection with social media account names, handles, and avatars. All these uses are expressly prohibited.
Do not use Pega trademarks in names of user groups that are formally doing business as commercial entities (any corporation, partnership, limited partnership, proprietorship, sole proprietorship, firm, enterprise, franchise, or association that performs a commercial activity for profit). You may not claim any trademark rights in the name or attempt to register the name as a trade name or business name, or conduct any business under the name. This includes Pegasystems, Pega, Pega Community, Pega Developer, Pega Academy, etc.
Pega may permit use of its marks in group names of non-commercial entities that include phrases, such as “user group,” “special interest group,” etc. They use must clarify the relationship between Pega and the group and must not create any confusion about the source of products or offerings. (See also: Intellectual property (IP) and privacy, below.)
You may reference Pega in your name if it is in relation to your offering or community focus. Some examples of appropriate use could include Pega job opportunities, Pega training, Pega coaching. (See also: Intellectual property (IP) and privacy, below.)
We ask that the term Partner not be used until you are a member of the Pega Partners Program. To learn how to become a member visit Pega Partners.
Do not use Pega’s name in a way which disparages or defames the organization.
Failure to comply with the above will be subject to a takedown.
Do not incorporate Pega trademarks in any meta tag or other hidden text in a web page.
Community or channel branding
You may develop your own logo and branding to represent your entity.
Do not use Pega’s logo or brand elements in your design. This includes visual elements, product imagery, brand logos, product logos.
Do not modify elements of Pega’s brand identity including our logo, the likeness of the Pegasus, the likeness of our founder and CEO Alan Trefler, or other brand elements which are owned by or recognizable as Pega.
Failure to comply with the above will be subject to a takedown.
Community or channel content
You may create your own content for your community or page. If you want to demonstrate how to use Pega software or a specific product feature, you may use your own Pega environment to create content.
Do not take imagery, video, or text from Pega’s owned entities and present it as your own. This includes Pega.com, community.pega.com, academy.pega.com, Pega’s social media channels, Pega-hosted events, or webinars, PegaWorld, or any other channel that is owned and managed by Pega.
Any content reuse that violates our brand or copyright guidelines will be subject to a takedown.
Intellectual property (IP) and privacy
Do not share Pega, Pega client, or Pega Partner IP in a way which is proprietary or falls under privacy guidelines. This includes:
- Pega’s test questions or answers (aka dumps)
- Pega’s code
- Pega’s pricing
- Pega’s employees contact information
- Pega’s client information
- Pega’s partner information
- Recordings of conversations or meetings with Pega employees, clients, or partners
Merchandise and promotional items
Do not use of Pega trademarks on any merchandise or promotional items, such as t-shirts and mugs. It is expressly prohibited, regardless of whether such items are sold or given away, or provided only to a limited or internal group of people (e.g., employees or customers). Items may be created with prior written permission from Pega.