Pega Recognized as Highest Ranked Vendor by Gartner in 2024 Critical Capabilities for Sales Force Automation Platforms

CAMBRIDGE, Mass – September 10, 2024 – Pegasystems Inc. (NASDAQ: PEGA), the leading enterprise AI decisioning and workflow automation platform provider, today announced Gartner Research has recognized Pega in their Critical Capabilities for Sales Force Automation Platforms report (1). Pega earned the highest score of all vendors and use cases evaluated, including B2B, B2C, and Indirect/relationship Sales.

In the report, Gartner explains, “Over the next year, some SFA platforms will provide autonomous and semiautonomous AI software agents to execute sales processes, such as prospecting or seller roleplay assistants.” The report goes on to recommend buyers “Seek out vendors who can offer configurability and extensibility via their sales AI studio/admin capabilities. More importantly, look at ways that they combine traditional AI approaches and GenAI approaches for a compounded effect.”

The report evaluated Pega Sales Automation™ as well as 12 additional sales force automation platform vendors across 12 main capabilities for the most common selling use cases. Pega Sales Automation is an industry-leading, AI-powered sales execution and engagement solution built on Pega Platform™, Pega’s low-code platform for AI-powered decisioning and workflow automation. Pega Sales Automation helps make every seller the best seller by automating and simplifying complex sales processes from end-to-end to close deals faster and deepen customer relationships.

This report is among Pega's recent analyst recognitions for its enterprise AI and workflow automation capabilities. Pega was recently named Pega a Leader in The Forrester Wave™: Customer Service Solutions, Q1 2024 (2) and a Leader in The Forrester Wave™: Real-Time Interaction Management (RTIM), Q1 2024 report (3). Other recent recognition includes being named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center 2023 (4) report, and The Forrester Wave™ for Core CRM Solutions, Q3 2022 (5) report. For more background on these and other analyst reports, visit www.pega.com/analyst-reports. 

Quotes & Commentary:
“While generative AI is quickly becoming table stakes for many leading organizations, sales operations leaders are still figuring out how to seamlessly integrate it into their processes to improve effectiveness while becoming more autonomous enterprises,” said Fortuné Alexander, senior director, product marketing, intelligent automation, Pega. “This latest analyst recognition further supports Pega’s proven ability to infuse generative AI and traditional AI into our leading sales solution to optimize sales performance, anticipate customer needs, and simplify processes so salespeople can sell smarter and faster than ever before.”

Supporting Resources:

• Report download: https://www.pega.com/gartner-sfa-cc-2024 
• Solution background: Pega Sales Automation
• Video: Pega Sales Automation overview

1.    Gartner, Inc., ”Critical Capabilities for Sales Force Automation Platforms,” by Guy Wood, Adnan Zijadic, Steve Rietberg, and Varun Agarwal, August 26, 2024 
2.    Forrester Research, “The Forrester Wave: Customer Service Solutions, Q1 2024” by Kate Leggett, March 6, 2024
3.    Forrester Research, “The Forrester Wave: Real-Time Interaction Management, Q1 2024” by Rusty Warner, February 26, 2024
4.    Gartner, Inc., "Magic Quadrant for the CRM Customer Engagement Center," By Pri Rathnayake, Wynn White, Drew Kraus, November 1, 2023 
5.    Forrester Research, “The Forrester Wave: Core CRM Solutions, Q3 2022,” By Kate Leggett, July 27, 2022

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