![Master Data Management - Drive Standardization at the Same Time as Supporting Local Flexibility](https://www.pega.com/sites/default/files/styles/1536/public/resources/2019-03/CRM-Evolved-Stuttgart-Anna-Gleiss.png?itok=e60VYXzG)
Presentation
Master Data Management - Drive Standardization at the Same Time as Supporting Local Flexibility
Anna discusses master data management and why this is so important in the context of customer service – presentation at CRM Evolved Stuttgart.
- Anna Gleiss, Head of Master Data, Siemens AG
Tags
Related Resources
![AI in Innovation](https://www.pega.com/sites/default/files/styles/1024/public/media/images/2023-11/ai-innovation-prev-card.png?itok=I5cCWnoL)
Unleash the power of AI innovation
Learn about enterprise AI and how it'll drive the future of business outcomes.
![Why Pega](https://www.pega.com/sites/default/files/styles/1024/public/media/images/2021-07/why-pega-preview-card.jpg?itok=ovPGRTVn)
Why Pega?
Uniquely powerful software isn’t the only thing that sets us apart.