Omni-channel customer experience

Create seamless, relevant, connected experiences across every consumer touchpoint.

What is omni-channel customer experience?

Omni-channel customer experience vs. Multichannel customer experience

Omni-channel customer experience

Omni-channel refers to the capability of delivering interactions across digital, traditional, hybrid, emerging, and niche brand channels for marketing and customer engagement. Examples include mobile applications, SMS, email, website, ATM, brick and mortar stores, direct mail, connected TV, messaging apps, social media, and beyond.

Multichannel customer experience

Depending on the size, industry, maturity, and customer type, not all brands are able to deliver personalized marketing and customer engagement across all touchpoints. They may lack the data assets, technology, or resources to operate an omni-channel strategy and are constrained to engaging within a subset of channels.