Forrester ranks Pega as top CRM offering

The Forrester Wave™: Core CRM Solutions, Q3 2022 states that Pegasystems “best suits large enterprises with complex processes where customer value management is a top objective” and “offers exceptional automation and process management within its CRM.”

The Forrester report identified that “Pegasystems’ vision is one of an ‘autonomous’ CRM” driven by “workflow automation, real-time decisioning, and a low-code platform.”

According to the report, “Pegasystems uses real-time customer context and journey data to anticipate customer needs and proactively – even preemptively – engage” and “seamlessly transition interactions from human-assisted to self-service with the aid of chatbots and RPA.”

Download the full Forrester report, compliments of Pegasystems.