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Personalize every banking interaction

Instantly identify customer needs to tailor each experience Make it personal by analyzing each customer profile and journey to determine the next best action – all in real time.
Key benefits

Create relevant customer experiences

Build trust through empathy

Easily shift between service and sales

Featured customers
16:58
Citi: Driving Omni-channel, Customer-centric Experiences with Decision Science
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      Driving omni-channel, customer-centric experiences

      Hear how Citi is delivering on its mission of being a trusted partner using decision science and data-driven next best actions.

      Check out the case study
      3:37
      Commonwealth Bank of Australia: Exceeding customer expectations
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          Making every interaction count

          Find out how Commonwealth Bank of Australia delivered 50 million next best conversations.

          Check out the case study
          16:45
          Rabobank: Revolutionizing Customer Experience with Low Code and AI
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              Revolutionizing customer experience with low code and AI

              Learn how Rabobank is delivering a personalized approach to banking by presenting the right sales or service interaction at the right moment.

              Check out the case study

              Relationship Deepening

              Understand current customer needs and context, in real time

              What’s next for each of your customers? With Pega, you can personalize every digital touchpoint and build lifetime value through AI-powered decisioning to seamlessly create a tailored experience.

              Customer Decision Hub: Maximize Value with 1:1 Engagement
              Customer Decision Hub: Maximize Value with 1:1 Engagement
              Video duration: 02:19
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              Engage instantly. Revolutionize customer relationships.
              Engage instantly. Revolutionize customer relationships.
              Video duration: 01:17
              Subtitles available

              Personalized Sales and Service

              Seamlessly equip your agents to delight your customers

              By helping your agents to switch between selling, serving, and retaining, you can find the best path forward for you and your customers – no matter where they’re at in their journey.

              Learn more
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              The leader in customer engagement

              “Pegasystems sets the gold standard for sophisticated enterprise deployments.”

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              Learn how 489% ROI is possible

              Forrester examined the Total Economic Impact™ (TEI) of deploying the Pega Customer Decision Hub.

              See the results
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              Ready to get started? We can’t wait to show you what’s possible with Pega. Request a demo
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