Presse
Paraître dans la presse ne suffit pas. Nos solutions leaders du secteur aident les plus grandes entreprises mondiales à concevoir des applications prêtes pour le monde de demain.
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| Dynamic Business
Let’s Talk: Personalization techniques to enhance customer experience
Pega's Wilson Ta shares insight into how AI can automate tasks to free up time for human agents, as well as automatically fill out forms and analyze sentiment in this thought leadership round-up from...
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| Diginomica
National Australia Bank builds ‘customer brain’ using Pega to make digital banking more human
Using Pega’s Customer Decision Hub, National Australia Bank is analyzing all customer data to push personalized services through all channels.
| Punk CX
The Generative AI landscape: The good, the bad and the boring
Pega's Don Schuerman joins the Punk CX podcast to discuss PegaWorld 2024 and the current generative AI landscape. Don discusses GenAI Blueprint, highlighting how it can help users think differently...
| MarketingTech
MarketingTech's 12 top 2017 predictions from martech experts
"Increasingly, automated CRM tools will take service to the next level," says Robin Collyer
| RCR Wireless
Customer Experience and profitability are no longer a zero-sum game
Pega's Steve Rudolph explains how telcom operators need to evolve their customer experience.
| IDG Connect
The clutch of new job titles due to storm your workplace in 2017
"2017 will see the emergence of the CInO (Chief Insight Officer)," says Robin Collyer, Pegasystems
| My Customer
Simplifying your Customer Service: The questions you must answer
"There's no time like the present to take CX to the next level," says Robin Collyer
| Australian Marketer
Three examples from the way forward for automated predictive decisioning
How Merkle, Philips, and Allianz are using Pega for automatic real-time decisioning.
| 1to1 Media
Next Best Action: It's not always about making the next sale
British Gas is using Pega for a more personalized approach to connect with customers.
| Document Wereld
Partnership Merkle en Pegasystems koppelt realtime personalisatie aan marketingkanalen
Merkle and Pegasystems work together to streamline operations across different channels.
| Ad Tech Daily
Merkle and Pegasystems Partner to orchestrate real-time personalization between digital advertising, customer service, and marketing channels
Pega and Merkle join forces to enable businesses to connect marketing, advertising, and service.
| Customer Talk
Real time personalization coupled with advertising, marketing and service
Pega partners with Merkle to combine marketing, advertising, and customer service to enhance operations.
| Which-50
Pegasystems extends Marketing engagement with Merkle deal
Pega’s partnership with Merkle will connect advertising, marketing, and customer service.
| MarTech Advisor
Merkle and Pegasystems partner to orchestrate real-time personalization between Digital Advertising, Customer Service and Marketing channels
Find out how Pega and Merkle are partnering to create more personalized customer experiences
| Emerce
Partnership Merkle and Pegasystems combines real-time personalization of Digital Advertising, Customer Service and Marketing channels
Merkle and Pega team up to streamline operations across marketing and service.
| Media Post
Value exchange changing, execs say they don't know what the new 'exchange rate' is
Pega's Robert Tas discusses consumer/vendor value exchange at OMMA Boston event.
| DesinationCRM
Pegasystems continues to enrich its CRM Platform with Mobility and Analytics [Video Interview]
Pega's Robert Tas explains the growing need for more authentic customer engagements.
| Loyalty360
Why data Is key In the age of customer obsession
How to offer customers what they don't yet know they want.
| Martech Advisor
Marketing in the age of personalization: How to deliver compelling customer experiences
Why marketers need a full view of the customer journey to create personalized engagement.
| 1to1 Media
Filling the missing pieces in the personalization puzzle
Why marketers should use real-time data to uncover customer behavior insights.
| CMO
CMO council: Marketers are struggling to personalise
A Pega-sponsored study shows the benefit that omni channel communication can have on marketing.
| CMO
Marketing to millennials can't be 'phony'
Marketing to millennials needs to be authentic, otherwise they won't respond
| CMS Wire
Mobile and social are overrated, marketers say
Survey results reveal mobile and social are not critical to a marketing department's ROI
| 1to1 Media
Personalization progress stalled by lack of insights
New survey data explans why marketers aren't reaching customers' full revenue potential
| GeoMarketing
Marketers feel overwhelmed by predictive data amid struggle over ‘Customer Experience’
A new survey reveals marketers' current challenges, and how to overcome them
| VentureBeat
Most marketers can’t predict the customer journey and admit they aren’t maximizing revenue
A new survey by the CMO Council and Pega shows where marketers should refocus their efforts
| Drew's marketing minute
The future of personalization
Why marketers need to be thinking about personalization in their efforts
| Direct Marketing News