Presse
Paraître dans la presse ne suffit pas. Nos solutions leaders du secteur aident les plus grandes entreprises mondiales à concevoir des applications prêtes pour le monde de demain.
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| ICT Magazine
Hyperpersonalisatie en de toekomst van verzekeraars
Pega's Peter van der Putten explains why insurance companies need hyper-personalization.
| Mi3
ANZ: Personalisation, decisioning drives conversion spike, near doubles stalled application completions as three of Big Four banks back same tech horse
Pega customer ANZ bank aims to transition from transactional to conversational customer relationships with the help of decisioning-powered personalization.
| CustomerFirst!
HYPERPERSONALISATIE EN DE TOEKOMST VAN VERZEKERAARS
Pega's Peter van der Putten explains why insurance companies need hyper-personalization .
| IT Finanz Magazin
Warum Versicherer echte Personalisierung brauchen – fünf Gründe
Pega's Elischa Göttmann explains why insurers need real hyper-personalization.
| The Guardian
Google DeepMind testing ‘personal life coach’ AI tool
Pega's Dr Christian Guttmann explains the importance of taking a responsible approach to building these relationships between humans and AI systems to ensure that the advice given to a person is safe...
| Mi3
‘No hallucinations’: NAB, Tabcorp, Accenture Song on 'applied AI’ - less ‘possible', more ‘pragmatic’ use cases first; NAB flags AI creative surge for 500m personalised messages but brands warned on mindless messaging, CX usurping media for brand building
NAB uses Pega's decisioning engine to deliver personalization at scale.
| Mi3
53 million calls a day, “thousands” of live experiments, a billion dollars back in customer pockets, getting to them before emergency services: How Commbank’s AI-powered decision engine has shifted the balance of power – and why others are piling in
Commbank is using Pega's AI-driven decisioning platform to help deliver a new generation of apps beyond the traditional domain of banking services.
| Diginomica
Virgin Media Ireland adopts Pega to re-think service experience for both customers and employees
Virgin Media Ireland adopted Pega to re-think service experience for both customers and employees.
| Computer Weekly
Citi US Personal Banking turns to AI to ‘delight’ customers with personalised services
Citi US Personal Banking uses Pega’s decisioning software to ‘delight’ customers with personalized services.
| Forbes
Tour D’Horizon Des Prévisions En Matière D’Engagement Client Pour 2019
Georges Anidjar predicts that not only will 2019 be a year of technological maturity, but the European regulations that came into effect in 2018 will significantly change customer relationships.
| Relation Client Mag
Que sera la relation client en 2020 ?
Sylvain Harault reveals that customers who share personal information hope companies know how to make the most of it.
| IoT in Health
IoT in Health Podcast S.1 Ep.7 Pegasystems
In this podcast, Kelli Bravo covers a wide range of topics on data, research, and tech in healthcare.
| CIO
5 chatbot strategy mistakes — and how to avoid them
Learn how to use chatbots for optimal efficiency and customer engagement.
| Breaking Banks
RegTech Goes AI
In this podcast, Reetu Khosla talks about RegTech and the scope of AI development.
| BAI Banking Strategies
Turning on omnichannel: Why banks need to think beyond silos
Christine Parker weighs in on how banks can offer omnichannel for optimal customer experiences.
| AV Finance
Kunden wollen persönliche Daten nur ungern mit Unternehmen teilen
Harald Esch comments on Pega survey findings that say customers are still hesitant to share personal information.
| IT Finanzmagazin
Pega-Studie: Kunden zurückhaltend bei automatisierten Services und Herausgabe ihrer Daten
Pega study finds German consumers are reluctant to share personal data and still prefer human interaction.
| SMAC Talk
AI and Analytics Must Kill Prehistoric Marketing with Steve Rudolph
In this podcast, Pega's Steve Rudolph discusses the importance of AI and analytics.
| Insurance Innovation Reporter
From Price to Loyalty: Shifting Insurance Customer Perceptions
Advice for shifting insurance customer perceptions to improve loyalty from Pega's Jim Ryan.
| Forbes
7 Marketing Issues To Be Aware Of Heading Into 2019: Insight From Gartner And CMOs
Tom Libretto offers advice to organizations on how to get engagement right with GDPR in effect.
| Customer Talk
Consumenten vinden chatbots nog te dom voor het echte werk
Derk-Jan Brand comments on Pega research findings which state chatbot interactions still fall short of consumer expectations.
| Customer First
Domme chatbots' voldoen nog niet aan hoge klantverwachtingen
Pega research reveals that consumers find chatbots useful for simple questions that can be completed quickly.
| Klant Contact
“Chatbots nog te dom voor echte werk”
Majority of consumers find chatbots useful—but only to a certain extent, according to Pega study.
| AG Connect
Consumenten vinden huidige chatbots te dom
Pega study finds people still prefer humans on the other side of chats.
| AV Finance
Den Kunden sind Chatbots noch zu dumm
Carsten Rust comments on Pega study findings, noting that the quality of chatbots is falling short of customer expectations.
| SearchHealthIT
CRM in healthcare: A look inside its muddle world
Pega's Susan Taylor explains why healthcare needs to create better customer experiences.
| RelationClientMag.fr
Opérationnaliser l'empathie : un besoin, un désir, une stratégie
Pega's Georges Anidjar explains the importance of listening to the customer.
| Dagens Madia
"Företagens digitala marknadsföring har ett relevansproblem"
Pega's Magnus Lagerqvist explains the difference between personalisation and relevance.
| DMN
One on one: Vince Jeffs — from database marketing to today's marketing tech
In this podcast, Pega's Vince Jeffs discusses the evolution of martech over the years.
| Destination CRM