Presse
Paraître dans la presse ne suffit pas. Nos solutions leaders du secteur aident les plus grandes entreprises mondiales à concevoir des applications prêtes pour le monde de demain.
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| Think Digital Partners
Top public sector tech trends for 2022
Pega's Pete Wilson argues that 2022 will be the year that ethical or responsible AI will move beyond ‘fluffy policy’ and become embedded in tangible tools and actual law and regulations.
| IT Zoom
Gruselige Chatbot-Erlebnisse verhindern
Pega's Peter van der Putten shares his top three tips to prevent chat bots from frightening customers away.
| Healthcare Business Today
How Accelerating Care Navigation will Support Nurses and Patients on the Front End
Pega's Carol Everhart iscusses how AI and automation can enable better engagement throughout the health journey.
| Executive People
Pegasystems lanceert Next-Best-Action Customer Journey
Pegasystems launches Next-Best-Action Customer Journeys, a new AI feature that leverages intelligent decision making and propensity modeling to optimize customer interaction.
| Customer Talk
AI-tool verbetert klantervaring door te acteren op klantcontext
A new AI tool from Pegasystems enables a more relevant approach by determining customer needs in real time.
| Mi3
Cookie crunch: CommBank connects to Google stack in first party data personalisation push; Pega power rises
CommBank uses Pega’s AI-powered decisioning engine to avoid pushing irrelevant ads to people, or pushing them products that are unsuitable – without using cookies.
| AB+F
Breaking product siloes in the banking sector
Pega's Jonathan Tanner shares his opinion on how to break down divisions and data silos within the banking sector and improve customer experience.
| IT Brief
Pegasystems launches AI-powered customer journey capability
Pegasystems has launched its Next-Best-Action Customer Journeys, a new AI-powered capability designed to modernise traditional customer journeys with intelligent decisioning and propensity modeling.
| Martech
Pega combines customer journeys with AI-driven next-best-actions
Pega's next-best-action customer journeys seeks to give marketers oversight without constraining the AI.
| Telecoms.com
How is AI reshaping telecoms?
Pega's Mark Jackson discusses the changing role of AI in the telecom industry.
| Saúde Digital News
Pegasystems anuncia parceria com Google Cloud na área de Saúde
Pegasystems has signed a collaboration agreement with Google Cloud to improve healthcare experiences with better data insights and customer personalization.
| The Hindu Business Line
Pega collaborates with Google Cloud
Pega and Google Cloud will bring together the capabilities of Google Cloud’s Healthcare Data Engine and Pega’s suite of intelligent healthcare solutions.
| IT Finanz Magazin
Gruselige Chatbot-Erlebnisse verhindern – drei Tipps
Pega's Peter van der Putten shares his top three tips to prevent chat bots from frightening customers away.
| Raconteur
Superpowered steeplechase: a scramble for AI supremacy
Pega's Peter van der Putten shares his thoughts on the newly announced National AI Strategy.
| Finextra
AI can make customers love, not loathe, their bank in tough financial times
Pega's Steve Morgan explain's how banks can use AI to help customers through tough financial times.
| Express
Brexit Britain publishes 10-year plan to rival China and US in race to become 'superpower'
Pega's Peter van der Putten is quoted talking about the National AI Strategy and the maturation of AI technology.
| Martech
Does ‘always-on’ marketing improve customer experiences?
Matthew Camuso discusses how marketers can improve their strategy and the customer experience.
| Digitale Welt
KI darf nicht nur weiß und westlich sein
Florian Lauck-Wunderlich gives his thoughts on the influence of human biases on algorithms.
| IT Matchmaker
In fünf Schritten zum fairen Einsatz von KI
Pega's Florian Lauck-Wunderlich shares five steps to the fair use of AI.
| Destination CRM
Real-Time Signals Real Customer Value: How Marketers Can Implement AI the Right Way
Matt Nolan's explains how marketers can better implement artificial intelligence to deliver optimal interactions to their customers every time.
| CXO Today
Businesses Must Adapt To Meet The Changing Customer Experience Read more at: https://www.cxotoday.com/corner-office/businesses-must-adapt-to-meet-the-changing-customer-experience/
Pega's Suman Reddy underlines the role of real-time decision technology in enabling companies to adapt quickly to each conversation based on their unique needs.
| Risk Management
Getting Smart About Artificial Intelligence
Pega's Peter van der Putten gives his thoughts on how companies can avoid the pitfalls of AI.
| Venture Beat
AI Weekly: Algorithmic discrimination highlights the need for regulation
A survey by Pegasystems predicts that if the current trend holds, a lack of accountability within the private sector will lead to governments taking over responsibility for AI regulation over the next...
| BIT Business IT
Delivering great customer experiences with real-time decisioning
Pega's Gabriela Darley discusses the importance of delivering great customer experiences and how real-time decisioning can deliver this in the modern space.
| Techopian
We are in the puberty of AI in society says Pegasystems AI expert
Pega's Peter van der Putten shares his views on the ethical use of AI, how it can benefit humanity, and its impact on the world to date.
| KI Note
VON PETER VAN DER PUTTEN: G7 SETZEN AUF MENSCHENZENTRIERTE KI
Pega's Peter van der Putten shares his thoughts on the U.S. and EU Trade and Technology Council.
| EMERCE
De toekomst van Journey Orchestration
Nicole Verburg from Vodafone/Ziggo explains how they used Pega Customer Decision Hub for their successful always-on marketing project.
| Capacity Magazine
AI and the issue of diversity
Pega's Peter van der Putten explores how AI capabilities could open up job opportunities for those with disabilities.
| Forbes
Vers une expérience totale
Pega's Founder and CEO Alan Trefler discusses Gartner's new 'Total Experience' trend, which refers to “enhanced and interconnected experiences for customers and employees”.
| IT-Daily