Presse
Paraître dans la presse ne suffit pas. Nos solutions leaders du secteur aident les plus grandes entreprises mondiales à concevoir des applications prêtes pour le monde de demain.
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| Diginomica
National Australia Bank builds ‘customer brain’ using Pega to make digital banking more human
Using Pega’s Customer Decision Hub, National Australia Bank is analyzing all customer data to push personalized services through all channels.
| Mi3
ANZ: Personalisation, decisioning drives conversion spike, near doubles stalled application completions as three of Big Four banks back same tech horse
Pega customer ANZ bank aims to transition from transactional to conversational customer relationships with the help of decisioning-powered personalization.
| Mi3
‘No hallucinations’: NAB, Tabcorp, Accenture Song on 'applied AI’ - less ‘possible', more ‘pragmatic’ use cases first; NAB flags AI creative surge for 500m personalised messages but brands warned on mindless messaging, CX usurping media for brand building
NAB uses Pega's decisioning engine to deliver personalization at scale.
| Mi3
53 million calls a day, “thousands” of live experiments, a billion dollars back in customer pockets, getting to them before emergency services: How Commbank’s AI-powered decision engine has shifted the balance of power – and why others are piling in
Commbank is using Pega's AI-driven decisioning platform to help deliver a new generation of apps beyond the traditional domain of banking services.
| Computer Weekly
Citi US Personal Banking turns to AI to ‘delight’ customers with personalised services
Citi US Personal Banking uses Pega’s decisioning software to ‘delight’ customers with personalized services.
| AB+F
Breaking product siloes in the banking sector
Pega's Jonathan Tanner shares his opinion on how to break down divisions and data silos within the banking sector and improve customer experience.
| Computable
Vermogensbeheerder, sla je slag met hyperpersonalisatie
Pega's Peter Woods explains why asset managers should get ready to get started with hyper personalisation.
| Which-50
Which-50 Awards: The Commonwealth Bank Of Australia — Best In Customer Service Innovation
Commonwealth Bank of Australia was named a winner for Best In Customer Service Innovation for its transformative customer engagement strategy by overhauling its digital infrastructure with Pega
| Fintech Futures
Sibos 2019: Banks face existential threat from fintechs “willing to lose money”
Alan Trefler discusses the threat banks face from fintechs in the payments market
| CEO Magazine
What open banking really means for business leaders
Pega’s Michael Evans explains how data sharing will transform our understanding of personalized customer engagement and how businesses can unlock data’s true potential with open banking
| Which-50
The AI Behind CommBank’s New Digital Push
Pega client CBA shares how Pega is helping them create exceptional customer experiences through its digital transformation
| iTWire
Pega central to CBA customer conversations
Pega client Commonwealth Bank of Australia shares how Pega drives their customer conversations
| iTWire
HSBC revamps marketing efforts with Pega
At PegaWorld, HSBC Australia explains how they use Pega’s omnichannel messaging to build relationships with their customers
| BAI Banking Strategies
The end of code, the beginning of bank future proofing
Reetu Kholsa explains how CLM, KYC, AI, and no-code will help banks future proof their businesses.
| ZDNet
AI improves CommBank's customer engagement up to 400 percent
Pega client CBA explains how its Customer Engagement Engine quickly analyzes 200 billion data points so agents can provide better customer experiences.
| IT News
NAB sets software bots loose on its email avalanche
National Australia Bank uses Pega Intelligent Virtual Assistant to reduce email avalanche and improve customer experience.
| The Financial Brand
Top 10 Retail Banking Trends and Predictions For 2019
Scott Andrick predicts future retail banking focus on customer engagement through digital transformation and AI.
| Breaking Banks
RegTech Goes AI
In this podcast, Reetu Khosla talks about RegTech and the scope of AI development.
| BAI Banking Strategies
Turning on omnichannel: Why banks need to think beyond silos
Christine Parker weighs in on how banks can offer omnichannel for optimal customer experiences.
| AV Finance
Kunden wollen persönliche Daten nur ungern mit Unternehmen teilen
Harald Esch comments on Pega survey findings that say customers are still hesitant to share personal information.
| IT Finanzmagazin
Pega-Studie: Kunden zurückhaltend bei automatisierten Services und Herausgabe ihrer Daten
Pega study finds German consumers are reluctant to share personal data and still prefer human interaction.
| Which-50
We only use AI in Customer Service when it’s helpful, says CommBank Exec
Commonwealth Bank of Australia shares its Pega success story at PegaWorld.
| Computable
PegaWorld: Pega Infinity launched!
Alan Trefler presents Pega Infinity at PegaWorld 2018.
| SearchCRM/TechTarget
Pega Infinity upgrades include marketing AI tools, blockchain support
Pega Infinity incorporates low-code appdev, blockchain and AI to optimize marketing campaigns.
| Enterprise Times
Pega Infinity to drive breakthrough Customer Experience
Pega launches Pega Infinity, Pega Blockchain Innovation Kit and Self-Optimizing Campaigns.
| DMN
Pega: From CRM to Infinity
Pega's Don Schuerman and Kerim Akgonul highlight PegaWorld news and evolution to Infinity.
| PYMNTS
Corporates headed for GDPR wakeup call
Pega's Jeff Nicholson discusses upcoming GDPR as "sleeping giant" for businesses.
| iTNews