Presse
Paraître dans la presse ne suffit pas. Nos solutions leaders du secteur aident les plus grandes entreprises mondiales à concevoir des applications prêtes pour le monde de demain.
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| CustomerThink
Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact
Email is arguably more relevant than ever - Pega's Tara DeZao explains how and why marketers should use AI to ensure this important channel continues to deliver relevant customer experiences.
| CMSWire
Not Your Average CX: The Rise of Hyper-Personalized Experiences
Personalization isn't enough. Learn how AI and journey orchestration are taking CX to the next level with hyper-personalization, and how Pega Customer Decision Hub fits into the conversation.
| MarTech
What Pega GenAI tools might mean for marketers
Pega's Don Schuerman talks with MarTech on how its new slate of generative AI tools - including Knowledge Buddy and Blueprint - will help make marketers smarter and more efficient.
| The Agile Brand
B2B Customer Experience at Scale, with Tommi Marsans, Verizon Business Group
The Agile Brand podcast spoke to Tommi Marsans, marketing technology strategist at Verizon Business Group, about their use of Pega decisioning. Tommi talked about some of the benefits, including a...
| CNBC
Jim Cramer chats with Pegasystems CEO Alan Trefler about the company's growth
Learn how Pega has adapted to industry change and why Cramer says the company is "scorching it."
| Destination CRM
Does Your Sales Force Automation Help Your Reps Actually Sell?
Pega's Chris Benedetto explains flaws found in sales software today and a roadmap for better solutions.
| This Week In Machine Learning and AI
TWIML presents PegaWorld 2018
This series of podcast episodes features clients and thought leaders from PegaWorld 2018.
| DMN
Pega Diary: We're selling change
Pega's Jeff Nicholson, Vince Jeffs, and Matt Nolan discuss Pega's model, state of the industry.
| Computable
PegaWorld: Pega Infinity launched!
Alan Trefler presents Pega Infinity at PegaWorld 2018.
| DMN
Pega Diary: Alan Trefler says "Get Real"
Alan Trefler sat down with the editor at PegaWorld to spotlight Pega's strengths and direction.
| SearchCRM/TechTarget
Pega Infinity upgrades include marketing AI tools, blockchain support
Pega Infinity incorporates low-code appdev, blockchain and AI to optimize marketing campaigns.
| DMN
Pega: From CRM to Infinity
Pega's Don Schuerman and Kerim Akgonul highlight PegaWorld news and evolution to Infinity.
| ZDNet
Pegasystems aims to give sales people personalized coaching via AI
Pega Sales Coach uses AI to help managers train salespeople and predict their success.
| TechTarget - SearchCRM
This is the year CRM AI remakes Sales Automation
Pega's Chris Benedetto offers thoughts on the rise of chatbots in the sales cycle.
| ABA Bank Marketing
Customer-centric sales in Banking
Pega's Ron Wellman explains the importance of customer-centric sales in commercial banking.
| RCR Wireless
How to build the next generation of Telco sales leaders
Pega's Ken Benner explains how telcos can incorporate B2C sales practices to boost results.
| The Financial Brand
Banking desperately needs a relationship-based selling strategy
A Pega survey reveals why it's imperative that banks implement relationship-based selling.
| Telangana Today
Pegasystems bringing efficiency through robotic process automation
This story quotes Pega’s Suman Reddy on the impact of AI and robotics on automation.
| ET CIO
Pega introduces AI capabilities in Pega Sales Automation to drives sales cycles
Pega Sales Automation predicts sales probability with new AI functionality.
| DesinationCRM
Pegasystems continues to enrich its CRM Platform with Mobility and Analytics [Video Interview]
Pega's Robert Tas explains the growing need for more authentic customer engagements.
| Sales & Marketing Management