Presse
Paraître dans la presse ne suffit pas. Nos solutions leaders du secteur aident les plus grandes entreprises mondiales à concevoir des applications prêtes pour le monde de demain.
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| Dutch IT Leaders
Pega lanceert Customer Engagement Blueprint generatieve AI-tool
How Pega's Customer Engagement Blueprint is designed to visualize, simulate, and deploy strategies across all channels, enabling organizations to quickly adapt and engage with customers in a targeted...
| FutureWeek
Week In Review – Five by Five Global Launches AI Sprint, Amazon Unveils Alexa+ and OpenAI Releases Sora for UK Audiences
Hhighlights how Pega's Customer Engagement Blueprint is designed to help businesses create and optimise customer engagement programmes.
| CX Today
Gartner Magic Quadrant for CRM Customer Engagement Center (CEC) 2024: The Rundown
Pega is ahead of the curve when it comes to office-flow automation, using Pega GenAI Coach as an example of its capabilities.
| Customerland
Reimagining Marketing with Empathy and AI
In this podcast episode, Pega's Tara DeZao explains how brands are innovating with new technologies like AI to enhance customer experiences, and emphasizes the importance of ethical AI governance.
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| AIThority
Exploring the Evolution of AI-Powered Decisioning Platforms
Looks at how AGL Energy used Pega CDH to improve its customer engagement, as an example of how Pega helps its clients cut through complexity and deliver results.
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| MarTech
How Verizon puts its business customers at the center
Verizon's Tommi Marsans explains to Martech how it uses Pega Customer Decision Hub to "be best-in-class at interacting with our customers."
| The Australian
NAB says customer engagement rose with AI as BUPA joins tests
The Australian describes how NAB utilizes Pega's AI tools to increase customer engagement by 40 percent.
| Customer First
VIER TRENDVOORSPELLINGEN VOOR 1-OP-1 KLANTINTERACTIES
Pega’s 1-1 CE predictions explain how AI will help advance CX in 2024, and growth to trust AI will help to unlock more efficient processes and personalized interactions.
| Techzine
https://www.techzine.eu/blogs/analytics/115011/pega-details-model-mechanics-for-real-world-ai/
Pega's Matt Nolan and Tara DeZao explain what they mean by ‘model mechanics’ for real world AI implementations .
| Ziptone
Een virtueel contactcenter is nóg efficienter
Sebastiaan Kalshoven, the IT director of de Volksbank, shares how the company is using Pega and their upcoming plans for using Pega’s next-best action capabilities.
| Mi3
ANZ: Personalisation, decisioning drives conversion spike, near doubles stalled application completions as three of Big Four banks back same tech horse
Pega customer ANZ bank aims to transition from transactional to conversational customer relationships with the help of decisioning-powered personalization.
| CustomerFirst!
HYPERPERSONALISATIE EN DE TOEKOMST VAN VERZEKERAARS
Pega's Peter van der Putten explains why insurance companies need hyper-personalization .
| The Agile Brand
B2B Customer Experience at Scale, with Tommi Marsans, Verizon Business Group
The Agile Brand podcast spoke to Tommi Marsans, marketing technology strategist at Verizon Business Group, about their use of Pega decisioning. Tommi talked about some of the benefits, including a...
| Mi3
53 million calls a day, “thousands” of live experiments, a billion dollars back in customer pockets, getting to them before emergency services: How Commbank’s AI-powered decision engine has shifted the balance of power – and why others are piling in
Commbank is using Pega's AI-driven decisioning platform to help deliver a new generation of apps beyond the traditional domain of banking services.
| The Agile Brand
The Autonomous Enterprise and CX, plus the Ethics of Generative AI, with Tara DeZao, Pega
In this podcast recorded at PegaWorld iNspire, Pega's Tara DeZao chats with host Greg Kihlstrom about the Autonomous Enterprise and how it benefits the customer experience as well as the business...
| Diginomica
Virgin Media Ireland adopts Pega to re-think service experience for both customers and employees
Virgin Media Ireland adopted Pega to re-think service experience for both customers and employees.
| destinationCRM
Pega iNspire Speakers See AI Becoming More Pervasive
DestinationCRM writes about the opportunities for AI and the emergence of autonomous enterprises from PegaWorld iNspire.
| Customer Experience Magazine
Generative AI: Why traditional chatbots aren’t cutting it anymore
Pega's James Dodkins’ explains how businesses can leverage generative AI to improve customer service.
| KMWorld
The evolution of the omnichannel experience
Pega's Tara DeZao weighs in on how AI can play a major role in helping brands optimize customer experiences across channels.
| TechTarget
Generative AI-supported tools coming from Pegasystems
TechTarget talks to Pega's Don Schuerman about its upcoming generative AI capabilities being infused into Pega Infinity.
| Forbes
7 Customer-Experience-Related Predictions For 2023
Pega's Tara DeZao weighs in with other industry experts on how customer experiences will shift in 2023 when it comes to brands using AI and activating customer data.
| Futurum Research
Maximizing The Power of the CDP: Garner Insights for a Better Customer Experience with Pega’s Customer Data Connectors
Pega's Matt Nolan explains what businesses need to know about CDPs, including common myths and pitfalls, as well as how organizations can use AI to enhance their existing CDPs for optimal customer...
| Insurance Innovation Reporter
4 Key Principles for Becoming a Customer-Centric Digital Insurer
Pega's Manoj Pant breaks down for Insurance Innovation Reporter the four things insurers must do to transform into a customer-centric provider before it's too late.
| IT Finanz Magazin
Am Horizont drohen neue IT-Regularien, IT-Wandel und fordernde Kunden
Pega's Michael Baldauf outlines how banks need to adapt their IT to new regulations, technology, and customer behavior.
| Propmark
Clientes: como, quando e onde conquistá-los
Pega's Mauricio Silva explains how, when, and where to retain customers.
| Martech
Why empathy is the key to successful customer engagement
Pega's Tara DeZao discusses why empathy is key to successful customer engagement.
| Customer Think
Pega Introduces New AI-Powered Capability to Usher in the Next Generation of Omnichannel Marketing
New Pega Customer Decision Hub feature transforms customer journeys to deliver the most relevant experiences possible.
| THCB