Pegasystems named a leader in Gartner’s Magic Quadrant for the CRM customer engagement center

CAMBRIDGE, Mass. – May 17, 2016 – Pegasystems Inc. (NASDAQ: PEGA), the software company empowering the world’s leading enterprises with strategic business applications, today announced it has been named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center. This marks the fifth consecutive year that Pegasystems has been named a Leader in this annual report.

According to the Magic Quadrant for the CRM Customer Engagement Center (1), “A characteristic of a Leader is that clients look to it for clues about how to innovate in customer service in areas such as real-time analysis for and about customers, sensors embedded in other equipment, mobile support and extension to social communities. A Leader does not necessarily drive a customer toward vendor ‘lock-in,’ but rather provides openness to an ecosystem. Clients indicate that Leaders' products have improved their organization's competitive position and helped to lower costs.”

Recently, Pegasystems was also named a Market Leader in the Ovum Decision Matrix: Selecting a Customer Relationship Management Solution, 2016-17 (2), as well as a Leader in The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q4 2015 (3) and The Forrester Wave™: Real-Time Interaction Management, Q3 2015 (4) in which Forrester ranked Pegasystems with the highest score in the “current offering” category and as one of only two vendors positioned as a Leader. Pega was also named a Leader in Forrester Research’s The Forrester Wave™: CRM Suites for Large Organizations, Q1 2015 (5).

Pega’s end-to-end suite of CRM applications for marketing, sales, and service combine its market-leading business rules engine with sophisticated and intelligent real-time analytics. Powered by the Customer Decision Hub, Pega enables clients to constantly anticipate customers’ changing needs and provide personalized recommendations throughout the customer journey. By engaging customers with the right message at the right time on the right channel, businesses can increase customer satisfaction while enhancing the customer lifetime value.

Quotes & Commentary:

“We believe that this recognition from Gartner for the fifth consecutive year speaks to our long standing leadership in customer service and our ability to enable the world’s leading organizations to drive intelligent connections with their customers,” said Don Schuerman, Vice President of Product Marketing and Chief Technology Officer, Pegasystems. “As businesses strive to meet changing customer demands, Pegasystems is well positioned to help them interact in the most personalized way possible using real-time analytics to drive more informed engagement decisions on any scale.”

Supporting Resources:

Analyst report: Gartner Magic Quadrant for the CRM Customer Engagement Center

Product background: Pega CRM applications

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